New Look Xbox Strategy Pays Dividends as Game Pass Hits New Milestone

Times have been great over at the house of Microsoft, at least as far as the gaming division is concerned. Recently, the Xbox Game Pass, commonly known as the ‘Netflix for video games’, crossed a major milestone in terms of the number of users.

Back in September 2020, the company had reported that the Game Pass subscription had crossed the 15 million user milestone. This month, the company was happy to announce that the Xbox Game Pass currently has over 19 million subscribers.

The Game Pass seemingly has a bright future ahead of it. The video game subscription service boasts an impressive lineup of titles for a mere $9.99 per month. Game Pass has a selection of over 100 exclusive titles, with the impending addition of EA Play, which will give the list a major boost.

Microsoft has been trying hard to make this subscription service an even bigger success. Recently, the company made a move with the Xbox Live subscriptions that was a way of pushing the Game Pass, according to many. Subsequently, the community criticized this move heavily and Microsoft backtracked its steps.

However, there is no doubt about the fact that Microsoft has had a great year in the gaming industry.

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Apart from the Xbox Game Pass, Microsoft has taken some big steps in the past year

Speaking of big steps, what immediately comes to mind is the acquisition of Zenimax Media. Hence, by extension, Microsoft currently owns the Doom, Wolfenstein, and Fallout hitmaker, Bethesda. This is, no doubt, a major step and we cannot wait to see the fruits this union will bear.

In addition to this, Microsoft CEO Satya Nadella discussed the success of the launch of the two new-gen consoles from the house. In an earnings call yesterday, he said that the launch of the Xbox Series X and S was the most successful in the history of the company. Moreover, he was also happy to announce that the Xbox Live currently has more than 100 million monthly active users.

Overall, the company is looking at a successful year in the gaming industry and is gearing up for even more success asdt the hands of Game Pass and Cloud Gaming.