After signing a historic deal with Nike last month, Shedeur Sanders added to his inflated NIL valuation. Right now, the Buffs quarterback and the son of the legendary Deion Sanders has the highest NIL value of any collegiate athlete at a staggering $5.1 million, indicating popularity and marketability. However, there is another side to fame and money that Shedeur wanted to highlight.
Shedeur’s NIL valuation comes with the ability to make high-end flashy purchases and enjoy a lavish lifestyle. Shedeur owns a Rolls Royce Cullinan, valued at $350,000 to go along with his Mercedes Maybach, which is priced at $200,000. These are just two examples of what NIL money can buy, even before you start life as a pro player.
But for Shedeur Sanders the NIL comes with its pros and cons. On Tuesday, Shedeur along with his brother Shilo Sanders, who has a NIL value of $1 million, appeared on the OUTTA POCKET podcast to talk with former NFL player Robert Griffin III. During the discussion, RGIII mentioned Shedeur showing up at the Buffs facility in a Rolls Royce and asked, “Do you guys like NIL?” This elicited laughter from the brothers but the tone quickly changed.
ADVERTISEMENT
Article continues below this ad
Shedeur said, “I definitely love NIL, but there’s pros and cons to it though. You got to like don’t feel like you made it already. When you able to get whatever you want any time in life, then there’s like a lot of things don’t really interest you no more.”
He said, “Tax is not good.” This led RGIII to say, “I don’t think a lot of people understand” with Shilo chiming in to comment, “They’re gonna understand sooner or later.
RGIII stressed understanding money and said that most players will not realize what has happened to them until it is too late, highlighting the need for “financial literacy.” This isn’t the first time Shedeuer has brought up the issue of taxes as he shared a valuable piece of advice for young athletes back in April.
What’s your perspective on:
Is Shedeur Sanders right to complain about taxes, or is it just part of the game?
Have an interesting take?
Speaking to The Dallas Morning News he asked young players making money to be prepared to pay their taxes.“Understand taxes are real. You are going to have to pay taxes. You can have all the fun you want because you are going to have to get it out of your system, but know that taxes are not playing with you,” he said.
Sanders himself experienced the change as he transferred from Mississippi to Colorado. His payouts did increase with the move to Boulder but so did the tax cut.
In August last month, Shedeur Sanders became the first college football player to sign an NIL deal with Nike. As many would know his father, Deion Sanders already has signature Nike cleats and now he has followed in his footsteps. The Shedeur deal includes officially licensed apparel and footwear.
This deal put Sheduer heads and shoulders above any other collegiate athlete with LSU gymnast Livvy Dunne a distant second with a $4 million NIL value. This however, raises another question.
Does the pay disparity between the Sanders brothers and other players create any drama?
ADVERTISEMENT
Article continues below this ad
During the conversation about NIL impacting college football, Griffin asked the brothers whether the disparity among teammates in the Buffs locker room leads to any tensions. The former NFL player pointed out that while someone like Shilo may pull up to training in his Tesla Cyberbeast others may not enjoy that luxury.
However, Shedeur downplayed any such concerns saying, “It just depends on how you are. If you walking around being this big guy and all, then it’s like, all right, bro… It’s not even worth all that.”
Shilo also addressed the concern and said he likes to share his luxuries with his teammates and not make anyone feel any less. “I like enjoying things also with my teammates like was taking them out to eat somewhere or just having them come over and just chill with them you know like if I’m riding around in some they going to be riding around in it too basically so it’s not really just like flexing or nothing,” he said.
ADVERTISEMENT
Article continues below this ad
So for the Sanders brothers, while the NIL money is great, both of them understand the need to manage their finances and not rub their teammates the wrong way.
Comments by Shedeur also give an insight into how the NIL deals comes with its challenges and the young athletes have to take great care in planning their future while harboring their sporting ambitions.
Have something to say?
Let the world know your perspective.
Debate
Is Shedeur Sanders right to complain about taxes, or is it just part of the game?