They say when you shoot for stars, you land on the moon. But now that the Colorado Buffaloes QB Shedeur Sanders kept his goals so high that he had actually landed with the stars. No this time around we are not quite intrigued about his action on the gridiron, but a special project that Shedeur has been a part of where he got to share space with Lionel Messi and LeBron James. Now, do you know the promotional video also had a special tag reserved for the QB? Absolute WIN-WIN situation. But even after that, Shedeur is yet to be satisfied as he runs after his ultimate dream.   

That’s what you call collaboration! Not known about others but the Buffs fans are already on cloud nine. The collab has been so gigantic; it looks like even if you are not a Colorado fan, just being a CFB fan would be hard for you not to click the heart button below. After all, Shedeur Sanders who is still at the college level, is sharing the same video with LEGENDS! And how could the QB stop himself from flaunting his new success, this time in front of the camera? On October 30, he posted a video on IG about his deal with Beats by Dre, which has been acquired by Apple. 

Starting from NBA star LeBron “King” James to Lionel Messi, Serena Williams, and Shohei Ohtani, among others, Shedeur Sanders has found himself a spot in the “Athletes Get It” campaign. The only rookie in the video other than Deion Sanders’ son is LeBron James’ son Bronny who appears for a fraction of a second hitting a jumper before transitioning to his dad, who is seen adjusting his Beats by Dre earbud.  The cherry on the cake is WNBA star Angel Reese’s voiceover.

It starts with “You got a chase your dreams for a reason.” That’s already catchy. Isn’t it? But the CFB fans are going gaga over the stars practicing their favorite sport with easter eggs about their accomplishment that come with special nicknames. For instance, “Grand Slams” was used for Williams, “King” for James, “50/50 Club” for Ohtani. Excited to know about what your fav Shedeur got? “Big Timers.” No doubts about that, right? In this season, after five games, he has completed 138 of 197 passes and thrown 1,630 yards. And how to forget the Hail Mary pass? He is reaping the fruits of his hard work in NIL and has surpassed all expectations and hit a new mark.  

Shedeur Sanders leading the pack

Heading into 2024, Shedeur’s NIL valuation was projected at $4.7 million. But not to forget, it’s Deion’s son. Settling down has never been an option for him. The Buffs “Grown” QB had hit the 5 million mark back in September. And guess what? It has been only a month but Shedeur has now reached $6.2 million. Among his top NIL deals, back in August he had linked up with Dr. Dre’s $3 million legacy and was spotted gifting $300 Beats headphones to his teammates. 

Do you know Deion’s son happened to be one of 15 college football players who signed the deal with the brand? Yet he was the only one to be chosen for the special campaign. That means Shedeur must be definitely doing his job better than the other young chaps! Well, that’s also visible from the deals that are lined up for the Buffs QB. 

Despite his existing endorsements with Mercedes-Benz, Gatorade, and Nike, Shedeur revealed his desire to partner with the luxury Swiss watch brand Audemars Piguet. After all, that would give him a perfect opportunity to blend his on-field and off-field persona. Accomplishing this will be the perfect clapback to the haters who make fun of his watch flex move. May his wish go the full 100 yards!