It is not everyone’s cup of tea to carry forward the family legacy. Shilo Sanders, son of Pro Football Hall of Famer Deion Sanders, always tries his best to live up to his father’s reputation. The 24-year-old is a football safety for the Colorado Buffaloes. He has entered the world of the NCAA as a three-star prospect from his high school, Trinity Christian.

Since his first game with the Buffaloes, he has made immense improvements in his game. He successfully made 10 tackles in the first game, but unfortunately, his team lost.

Soon, in the third week, Sanders scored big, returning an 80-yard interception for a touchdown. His scoring helped the Buffaloes beat their rival Colorado State. Since then, his success has reached the sky, increasing his net worth to $1.1 million.

Sanders has a huge social media fan following. He has a million followers on Instagram, which plays a significant role in attracting brands. With this popularity, it is not difficult for him to sign endorsements to increase his NIL valuation with the help of commercial enterprises.

Collaborations boosting Shilo Sanders’ NIL valuation

The 6-foot, 195-pound player started this year with a jaw-drop appearance in Louis Vuitton’s Men’s Winter Fall 2024 collection. In 2023, he announced his collaboration with Spray Ground by posting a picture of a bag in his hand and captioning the post, “We just dropped our signature Spray Ground bag!!!” 

His team was also planning the biggest collaboration of the year with Nike. Following in his father’s footsteps, Shilo shared a post of his stylish Nike sneakers on Instagram last year, hinting at a partnership. Unfortunately, his team deleted the post.

Before that, in 2022, Sanders transferred to Jackson State to continue his college career. Sadly, he suffered an injury, limiting him to just seven games. However, collaboration with Actively Black was a good thing that happened with the Sanders brothers that year. Recognizing the value of partnership with the Sanders and with lots of faith, the brand announced, “At Actively Black, we are forging new pathways to serve as a blueprint for Black communities to thrive. Travis, Shedeur, and Shilo made history with their decision to disrupt the status quo and bring their exceptional talents to Jackson State University.”

KFC, Gilette, Porsche, and Oikos yogurt are also in partnership with the son of Coach Prime. According to On3, Sanders’ NIL valuation is $539,000, so he is 86th on the NIL 100 list and 61st among football players.