Modern-age college football continues to evolve with name, image, and likeness valuation, encouraging the fact that college athletes are valued. If we look at the current NIL 100 rankings, the LSU Tigers’ popular quarterback, Garrett Nussmeier, has jumped higher in his NIL valuation. While popular names in college football such as Miller Moss and Will Howard are facing a steep fall in it. “The NIL space is as dynamic as the games we play,” as once said by analyst John Doe. “Performance on the field directly impacts these valuations.”

Garrett Nussmeier’s sudden hike in the NIL rankings, which are at $1.5 million, is a testament to his impressive performance in the 2024 college football season. His valuation went up by $116k. Given his contributions in LSU’s recent game against Mississippi State, where Nussmeier threw 32 out of 44 attempts for 360 yards and secured 4 touchdowns. After this, he remained the talk of the town because of his deceit-making skills under pressure.

Additionally, Garrett is also very active on social media and shares insights into his life quite often. His new social media following is around 54k followers on Instagram, 247k people follow him on TikTok, and 14.9k follow him on ‘X’. Nussmeier has a 25% increased NIL valuation after his game-changing play.”The way Nussmeier has performed this season is unmatched, said analyst Jane Smith, referring to his growing popularity among fans.

Miller Moss and Will Howard NIL valuation compared to Garrett Nussmeier

On the other hand, Howard and Miller Moss are going through a fall in their NIL rankings. Howard went down with $58k, resulting in his current valuation of $1.3 million. With that, 55k people follow him on Instagram and 18k follow him on ‘X’. Fans had high expectations from Howard before the season, but to everyone’s shock, he struggled during key matchups. Ohio’s star quarterback completed only 15 passes for 180 yards with two interceptions against Texas. After this, he received negative attention from fans and critics, which ultimately affected his marketability.

Additionally, USC’s much-talked-about quarterback, Miller Moss, is a household name among college football fans. But his Nil drop given an okayish performance in the game against Michigan is disappointing. Miller Moss holds a $1.2 million NIL valuation, $53k down from his previous valuation. Besides that, 27k people follow him on Instagram and 5.5k follow him on ‘X’.

Throughout the USC vs. Michigan game, it was clear that Miller Moss faced constant pressure on most of the dropbacks, causing him to struggle to find a rhythm. He was sacked four times and hit ten times. After he threw a pick-six, Michigan saw a 20-10 lead in the third quarter, and when he finally fought back, it was already too late in the game. In total, he threw 28 of 51 passes for 283 yards, along with scoring three touchdowns and one interception.

In the unpredictable world of college football, continuously updating yourself becomes important because one game can impact so many things, including their NIL valuation.