Carson Beck is living the dream in his final year of college football. The Georgia Bulldogs quarterback is making waves, not just for his on-field talent but also for his rising fame and growing brand value. As a top prospect for the 2025 NFL Draft, Beck’s got the potential to be a first-round pick. But before the NFL, he’s already winning in other ways, including a recent endorsement deal that may have boosted his worth above Miami quarterback Cam Ward. So, what’s the buzz?

Beck just announced his partnership with Chipotle Mexican Grill, a massive $78 billion company, on his Instagram on September 22nd. The video shows him and teammates Dillon Bell, Nate Frazier, and Tate Ratledge enjoying a “two-a-day” and heading to Chipotle for brunch. His caption set the vibe perfectly: “Feelin’ a Chipotle Two-a-Day #chipotlepartner.”

The interesting twist is that this deal has boosted Carson’s NIL valuation to a whopping $1.9 million, putting him on par with Miami Hurricanes quarterback Cam Ward. Just last month, his valuation was $1.6 million, so this rapid increase can be seen as a significant development this season. It’s clear that this valuation hike gives Carson a slight advantage over Cam going forward. Who knows, he might even surpass Cam Ward’s valuation and take the lead!

However, looking at their social media presence, Carson Beck has already suppressed Cam Ward in terms of popularity. Carson is standing high with 98.1K followers on Instagram, 26K on X, and 9.1K on TikTok. Whereas, Cam has a fan base of 64.1K followers on Instagram and 12.5K on X.

It will be interesting to see how long it takes for Beck to take over Ward’s NIL ranking. In the meantime, let’s see what other brand deals Carson Beck has lined up that might give his rankings another boost!

Carson Beck’s deals and endorsements

Georgia Bulldogs star quarterback Carson Beck is quickly making his way toward the deals and endorsement world. Recently, Beck has partnered with a clothing company named Pacsun to showcase their newly launched graphic t-shirts. The company released an official video on their Instagram handle with Carson Beck wearing their tees in the locker room. It looks like Carson cracked the brand game.

If you think this is it, then you are wrong. Last month, Carson Beck signed a hefty deal with a private jet company named AirStar Charter. On 28th August, Beck made the news official by posting the collaboration video of his family getting on the plane with him. He also quotes a very inspiring message in the video, saying, “Every great dream begins with a single step of faith; it’s not about the accolades or the applause; it’s about the countless hours, the sacrifices, and the relentless pursuit of something greater. Every drop of sweat and every moment of doubt is a step closer to turning dreams into reality. Remember, it’s not the destination, but the journey that counts.”

On top of that, Beck has been featured in the EA Sports College Football 25 video game and even starred in a ‘Beats By Dre’ ad alongside other college football stars. It looks like Georgia’s quarterback knows how to keep his game going even when you are not on the field.

Talking about his performance on the field, Carson Beck is currently recovering from an injury that happened during the Bulldogs faceoff against the Kentucky Wildcats. However, head coach Kirby Smart gave an update regarding his recovery, saying, “Carson Beck is fine. He practiced both days.” Well, Carson Beck’s recovery is crucial for Georgia’s upcoming clash with Alabama. It’s not just about beating the Crimson Tide; a strong performance could also boost his NFL draft stock. Let’s see if he can bounce back and pave the way for a more lucrative pro career.

Also, meanwhile, why don’t you tune in for the latest episode of Essentially Sports Think Tank?