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Is Miller Moss setting a new standard for college athletes with his impressive NIL deals?

Since I was 10, all I ever wanted to do was play football, and I will fight on,” stated the USC Trojans‘ quarterback while referring to his football journey. Miller Moss started his career at Loyola High School in Los Angeles, after which he joined USC in 2021. At the beginning of his journey at USC, he was a backup quarterback and saw little playtime. It happened during the 2023 holiday bowl, where he led the Trojans to a 42-28 win over Louisville. Given his stats, Miller became an overnight sensation in college football. His popularity speaks loudly, backed up by his NIL valuation.

6-foot-2, 197-pound Miller Miller Moss, from Mission Hills, CA, ranks 87th on the college football NIL rank. On top of that, Moss is very active on social media, and around 22,000 people follow him on Instagram, 18,000 on Instagram, and 3800 on Twitter, while 200 people follow him on TikTok. His NIL plus roster value sums up to $513,000, adding to his net worth. Earlier, his performance in the holiday bowl last year raised many eyebrows and earned him the attention of several well-known brands.

In March 2024, Moss inked a deal with EA Sports and promoted this collaboration on Instagram. Along with that, he signed an endorsement deal with Fragrance Net, a fragrance and beauty brand. The recent advertisement campaign featuring Moss includes a 35% discount for buyers who use the code “

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MILLER” when purchasing perfumes from them.

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Moss paired up with an auto-driving car company, Waymo, and promoted it on Instagram with the hashtag WaymoPartner. no wonder Miller is enjoying a luxurious life given all these exciting deals. Meanwhile, it’s important to note that his performance on the field granted him all this. With that said, let’s get into the insights of his football journey till now.

Career highlights of Miller Moss

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During his sophomore year at Loyola High School, he played well, with 19 touchdowns and 14 interceptions. Furthermore, Miller completed 215 passes for 3,118 yards and 28 touchdowns while throwing 10 interceptions in his third year. Moss’s solid play time earned him a place on the Cal-Hi Sports all-state football team and the title of offensive player of the year.

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Is Miller Moss setting a new standard for college athletes with his impressive NIL deals?

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When he came to USC in 2021, he waited for two years for his time to come. He even said, “In my mind, I’ve lived every day of the past two years preparing for this,” while referring to the time when he became a confirmed starting QB. In the historic holiday bowl game, Miller secured 23 passes for 372 yards and set a record for six touchdowns, which was previously recorded for four touchdowns, after which he was named the game’s offensive MVP. After his major victory, Miller never looked back and is currently preparing to win in the upcoming season as well.

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