Carson Beck might not have lifted a national championship trophy, but he’s winning in a different arena—off the field, in the booming world of NIL deals. The Miami Hurricanes quarterback has secured one of the most lucrative deals in college football. What’s wild? One of his endorsements is with Zero FG Energy, a brand whose name perfectly matches the calm, ice-in-his-veins demeanor Beck showed under center. “I think I do a good job of staying level-headed and that’s important in my position, especially when things are going badly.” Beck once said, when asked about high-pressure moments. That mindset, paired with a strong arm and business appeal, has made him a top target for both advertisers and football programs.

As the NIL era redefines what it means to be a student-athlete, Beck’s journey is a prime case study in how performance, brand value, and timing collide. But while the money is flowing, not everyone’s clapping. In fact, Lane Kiffin’s response to Beck’s payday has stirred its own headlines.

What is Carson Beck’s NIL deal in 2025?

As of April 2025, Carson Beck’s NIL valuation stands at a staggering $4.3 million, according to On3. That figure places him second among all college football players, trailing only Arch Manning’s $6.5 million valuation. But while Manning comes with a famous last name, Beck’s brand is entirely self-built—crafted on consistency and charisma that the sponsors love to see in their representatives.

Beck’s portfolio isn’t just deep; it’s diverse. His partnerships range from mainstream giants like Powerade, Beats by Dre, and Chipotle to niche players like The Dairy Alliance, Leaf Trading Cards, and the aforementioned Zero FG Energy. Notably, he’s also part of EA Sports’ College Football 25—a landmark NIL-driven return of the beloved video game series. That inclusion alone adds to his mainstream exposure and fan base. These deals are a testament to more than just his quarterbacking skills—they show Beck’s ability to stay marketable in a crowded space.

Why was Lane Kiffin mocking Carson Beck?

Ole Miss head coach Lane Kiffin has never been shy with his words, and during a recent appearance on The Pivot Podcast, he let loose after hearing about Beck’s $4.3 million NIL deal. “Miami gave him $4.3 million? Did they watch his game against us?” Kiffin quipped.

His jab refers to Georgia’s 28-10 loss to Ole Miss during the 2024 season, a game where Beck completed 20 of 31 passes for 186 yards, no touchdowns, and one interception. It wasn’t a career highlight by any means, and Kiffin used it to underline what he sees as a flaw in the NIL and transfer system.

But Kiffin’s frustration isn’t solely directed at Beck. He went on to clarify that the real issue is the structure of the system itself. “I don’t like this part that they leave because it’s an easy way out, because it’s not going well,” he said. “We’re disciplining them to get them to be accountable well, they just go to the next place sometimes and get more money.” To Kiffin, this free-market approach—where players can essentially test their value in a bidding war—undermines long-term development and program building. His comments highlight a tension many coaches feel in the NIL era: the balance between fair compensation and maintaining team culture.

What are Carson Beck’s current football stats?

Carson Beck’s performance across the 2024 season was pretty impressive. The young signal-caller finished with 3,485 passing yards, 28 touchdowns, and 12 interceptions, completing 64.7% of his passes. His ESPN QBR was 80.9, placing him among the top 10 quarterbacks in the nation.

Beck’s command of the offense and ability to deliver in tight games solidified his reputation. An unfortunate UCL injury sidelined him before the College Football Playoff, but his body of work up to that point had already caught the attention of NFL scouts—and clearly, the NIL world.