Carson Beck is making moves—on and off the field. The former Georgia QB led the Bulldogs to the CFP quarterfinals before falling to Notre Dame. Now? He’s headed to Miami for his final season, and the decision is already paying off. Once a top prospect for the 2025 NFL Draft, Beck shook things up by entering the transfer portal. But it’s not just about football—he’s signing deals left and right, this time partnering with a Georgia-based dairy firm. New team, new deals, same elite talent.

His agents at ESM told Front Office Sports that Beck has racked up nearly $10 million in NIL deals over the past year. A mix of brand partnerships and support from Miami’s NIL collective, Canes Connection, has turned him into one of college football’s biggest earners. “With the expertise of ESM and the unwavering support of Carson’s longtime quarterback coach Denny Thompson, we have secured nearly eight figures in agreements over the past 12 months. Carson’s partnerships with leading brands demonstrate his ability to connect with premium and national audiences,” said Dan Everett, a partner at ESM.

But Beck just took the NIL game to another level. His non-profit NIL deal with The Dairy Alliance has now pushed his On3 NIL valuation to $4.2 million—surpassing LSU gymnast Olivia Dunne’s $4 million mark. Once the undisputed queen of NIL, Dunne now finds herself trailing behind Beck. Although Everett wouldn’t reveal how much of Beck’s massive NIL earnings come from Miami versus his commercial deals. But a source close to Beck says the widely reported $4 M number from Canes is actually higher. So, the race for NIL supremacy is heating up. And Beck? He’s sitting at the top.

However, this nonprofit, backed by Southeast dairy farm families, is shifting the game with a fresh campaign. The message? Real dairy milk isn’t just for breakfast—it’s the ultimate MVP for active lifestyles. For this high-profile NIL partnership, The Dairy Alliance is teaming up with some of the biggest names in college football. Kentucky’s star QB Brock Vandagriff, Tennessee’s Nico Iamaleava, Miami’s Carson Beck, and Ole Miss’ Riley Maddox are all on board. And when it came to Carson’s new deal, his mom, Tracy Beck, didn’t hold back. And fired up.

Tracy made her feelings loud and clear. She took to Instagram, sharing The Dairy Alliance’s NIL campaign post with a simple but powerful message. A green heart (💚)on her IG story said it all—pride, excitement, and full support for her son’s latest move. Looks like Beck’s NIL stock is soaring, and his family is all in.

As of now, if Beck is pulling in over $4 million from Canes Connection, he’s winning the NIL game. That number would make him the highest-paid player in CFB. But he’s not the only one cashing in. Darian Mensah is reportedly securing a massive $8 million deal over two years to transfer from Tulane to Duke. Meanwhile, John Mateer is said to be landing a similar payday to make the jump from Washington State to Oklahoma. So, the NIL era is in full swing and the stakes? Higher than ever.

What NIL deals does Carson Beck have right now?

Carson Beck’s NIL journey kicked off in September 2023, and he’s been cashing in ever since. From fast food to private jets, his brand deals cover it all. But he’s not the only one making waves—his girlfriend, Hanna Cavinder, is a force of her own. Part of the famous Cavinder Twins, she’s also stacking millions in NIL deals. Together, they’re more than just a couple—they’re a power duo, dominating both sports and business.

However, Beck’s NIL achievements go beyond this. From repping Beats by Dre in the “Beats Elite” campaign to fueling up with Powerade, he’s stacking elite deals. His Chipotle collab even scored him a signature menu item, The Carson Beck Bowl. And with Airstar Charter, he’s flying first-class in more ways than one. These top-tier partnerships prove Beck isn’t just a star athlete—he’s a marketing appeal.

In 2024, Carson Beck locked in 11 NIL deals worth an estimated $1.5 million, per On3. That’s a hefty payday, but he’s not at the top—Shedeur Sanders, Travis Hunter, and Arch Manning were pulling in even more. However, the game has changed. Now, Beck sits at No. 3 in On3’s NIL rankings, trailing only Arch Manning and basketball phenom Cooper Flagg.

Now, the 22-year-old QB is building his brand with 128,000 Instagram followers and counting. With his star rising and big-name deals rolling in, the NIL money train is far from slowing down. Now it’s not a matter of if he’ll get paid; it’s how big the check will be.