Former Heisman Winner Uncovers Travis Hunter’s $3.2M Gesture for Brother Trayvis After Claiming Bragging Rights for OT7 Exploits

Family isn’t just a word for Travis Hunter—it’s the backbone of everything he does. Whether he’s honoring his father in his Heisman speech or defending his fiancée from creepy internet trolls, Travis has always put his people first. And this time? He’s made a jaw-dropping, multimillion-dollar power move for his younger brother, Trayvis Hunter. Just days after reminding the world he’s the undisputed champ of sibling competition, Travis made it official: when he wins, the whole Hunter family wins.

So what’s the tea behind Travis Hunter’s $3.2 million gesture? It all started with a plot twist no one saw coming—Travis, the Colorado two-way star and Coach Prime’s protégé, signing a multi-year deal with Adidas. Yep, ADIDAS. This felt like Batman swapping his Batmobile for a sports car. One minute, Travis was all in Nike gear, pulling kicks from Coach Prime’s locker, practically living the Swoosh life—especially since the Sanders family has tight ties with Nike. Everyone figured Travis would eventually be the next big face of Nike, right? But he flipped the script.

In December, Travis shocked the sports world by inking a $3.2 million deal with Adidas. But this wasn’t just about the money. Two big “Fs” were at play: Family and Focus.

This was personal. The real clincher? Adidas didn’t just want Travis—they brought in Trayvis, his 15-year-old younger brother and a high school sophomore. The inclusion of Trayvis sealed the deal. As Travis put it, “I ain’t signing nothing that ain’t got no family involved… They had to add Trayvis in the deal, so it’s gotta be right if Trayvis in it.” That line said it all. For Travis, this wasn’t about chasing checks—it was about legacy.

Cam Newton, Travis’s mentor and C1N founder, broke it down best. “You got to identify what’s important and what is the real ask from the athlete. See, Travis knows money’s coming; you dig what I’m saying? But he also knows his responsibility to the people who are depending on him—his family.” he said on his 4th&1 With Cam Newton podcast.

And while some questioned the idea of involving a high schooler in a major brand deal, Cam made it crystal clear: this wasn’t just a flashy payday. The contract included an apparel budget—meaning Trayvis wouldn’t necessarily be handed a check, but he’d get a significant allotment for gear.

As Cam explained: “Now, the breakdown of this contract—Trayvis may not get hand-to-hand transactional money. It may come by way of hand-to-hand transactional gear, apparel—which they call in apparel brands an allotment, where he may have a $100,000 allotment to where he gets up to $100,000 in—it’s not free—but gear.” Smart move. And a meaningful one.

Adidas, already strategic in the NIL space, wasn’t just banking on Travis—they were investing in the Hunter brand. And Travis wasted no time giving fans a taste of his merch game. His $60 “Heisman Winner” hoodie sold out fast, proving his influence is only growing off the field.

But let’s not forget that second “F”: Focus.

Newton, the former Heisman winner who signed with Under Armour back in 2011, knows a thing or two about trusting oneself. As he said, “I wanted to go somewhere where I wanted to be the guy, not just a guy. So that’s also something too that you got to think about. As athlete it’s like yo Nike has all the resources. But I believed in what Under Armour was building and I wanted to take my chances and say like listen I can go buy my own Jordans.” That’s what Travis did. He chose to be the guy, not just another cog in a popular brand machine.

Meanwhile, Trayvis is proving he’s not just along for the ride—he’s stepping into his own spotlight. At the recent OT7 camp—where top high school athletes compete head-to-head—Trayvis didn’t just show up; he showed out.

Trayvis Hunter making big moves like his brother Travis

Trayvis might not have his brother’s size (yet), standing 5-foot-7 and weighing 135 pounds, but he’s already making waves. Matched up against elite competition, including standout QB Ryder Lyons, Trayvis lit up the field with precise routes, killer instincts, and that signature Hunter confidence. He snagged two touchdowns, using quick feet and elite separation to embarrass defenders. And after each score? He hit the crowd with his own celebratory dance moves. Naturally, big bro took notice.

On The Travis Hunter Show, the two-way star laughed and said, “Go crazy, go crazy, go crazy. Y’all know where he get his dance moves from. Tray get his dance moves from me.” But the real stamp of approval came from the man who started it all—their dad.

After Trayvis’s OT7 highlights made waves, some trolls joked about the “creativity” behind his name, since it’s basically Travis + “Y.” But Travis Sr. didn’t waste words clapping back. He simply posted Trayvis’s highlights on Instagram with five words: “Talk yo sh– son son.” That’s love. That’s legacy.

It’s not lost on anyone that Travis Sr. has seen this grind up close. He played football and ran track at Boynton Beach Community High School. Now, he’s watching his boys carry the torch—and then some.

With Travis projected to be a top-five pick in the 2025 NFL Draft, the Hunter name is already etched into football’s future. But Trayvis? He’s not just following a blueprint—he’s drafting his own. And when Travis moves, he moves big—and the Hunter family keeps stacking big wins.