What does it take to silence your critics and prove the doubters wrong? For Deion Sanders, it’s been no shorter than a monumental transformation. After taking over a struggling Colorado Buffaloes team, Coach Prime faced skepticism, with some even calling his team a “social media experiment.” Fast forward to 2024, and Deion has turned the disastrous team into a bowl-eligible contender who comfortably sits second in the Big 12. His mom, Connie, couldn’t be prouder, sharing a touching tribute on social media that’s sure to silence the haters.

Connie Knight shared a straight-from-heart message after watching her son flip the narrative and silence the doubters and naysayers in Sanders’ style. Taking to her Instagram story, she proudly wrote, “I’m proud of you, son @deionsanders,” in response to Deion’s jaw-dropping transformation of the Colorado Buffaloes. From being labeled as a team that played for clicks and likes to turning a 1-11 team in 2022 into an 8-2 powerhouse in 2024, Coach Prime struck once again and proved his critics wrong. It’s been a wild ride for Sanders’ family, and his momma’s pride shines through. Seeing Deion and her grandsons, Shedeur and Shilo, thriving on and off the field makes this comeback even sweeter.

Connie Knight has always been her son’s biggest cheerleader. Watching Deion Sanders transform Colorado from a laughingstock to a national contender, Connie Sanders couldn’t be prouder. She’s a constant presence at games, supporting her son and grandsons. Her Instagram posts say it all—she’s crazy proud of Deion and the influence he’s had on his kids. “Love to see both #21 hit that dance!” Connie wrote in the caption. The post came after Shilo Sanders’ defensive touchdown against Texas Tech, where both Deion and Shilo, rocking the same number, celebrated with their signature moves.

Deion Sanders not only developed one but two Heisman front-runners under his wing—Shedeur Sanders and Travis Hunter. Now his story has become a symbol of an indomitable human spirit and unwavering belief. And his ability to bounce back from naysayers each week and deliver with his sons, Shedeur and Shilo, by his side, only adds more beauty and wholesomeness to the story. Despite Shedeur, Shilo, and Travis leaving for the 2025 NFL Draft, Deion Sanders’ story is far from over. It’s only beginning in Colorado, and hopefully, the best is yet to come for Boulder.

Deion Sanders’ new contract

We all know Deion Sanders’ rise in Colorado has been nothing short of a game-changer. And now his bank account’s catching up to his success. The man behind the Buffs inked a five-year deal worth up to $29.5 million. And it’s packed with incentives that’ll make any coach’s mouth water, except SEC and Big 10. With a base salary of $500,000 and an annual compensation of around $5.7 million. Deion Sanders is making serious dough at Boulders now.

His deal is already big enough. But it’s the performance bonuses that make all that difference and take it to the next level. Coach Prime is said to earn up to $2.4 million in bonuses as long as buffaloes don’t stop balling out. And with his track record, that doesn’t seem out of reach. Don’t be shocked next season if the Colorado Buffaloes and Deion Sanders make a new deal next season.

Sure, money helps. But it’s not just about the money. Deion’s impact is calculated to bring Boulder up to $280 million in increased revenue from ticket sales, donations, and media exposure. This might be the end of the era for Shedeur, Shilo, and Travis before taking their talents to a bigger stage. But for Deion Sanders and the city of Colorado, the new era begins.