Colorado Buffaloes might be in the middle of an important season. So what? It did not stop Buffs HC Deion Sanders from allowing his sneaker game to take a backseat. Here, Coach Prime with the $30 billion iconic footwear brand is on the verge of launching a new edition. No, this time it’s not for any special person in Deion’s list of favorites. Rather the Buffs HC will be launching this edition paying tribute to a special chapter of his life.

Since 2023, the Deion x Nike collaboration has been quite a special thing. All thanks to the brand for introducing Coach Prime’s storied history and reintroducing his iconic sneakers line. The first one Air DT Max ’96 Black Varsity Maize has been really special. From then, the craze continued with legends like LeBron “King” James crushing over the pairs. Now, the upcoming release of Nike Air DT Max ‘96 “Atlanta Falcons” Holiday colorway is here to celebrate Deion’s NFL legacy.

After all, it is Atlanta to which he owes a lot! The Falcons were the first ones to trust his talents and give him a breakthrough by drafting him in the first round of the 1989 NFL draft. And how does Nike make this edition special? They went with a striking color scheme of black paired with anthracite grey, metallic silver, and fire red that is patent to the Falcons’ team palette. 

Besides their on-point color scheme, there are two more USPs. One is the embroidered #21 [Deion’s jersey number] on the back heels, and the other is Coach Prime’s portrait on the outsoles, capturing his larger-than-life persona on and off the field. Priced at $170, fans just wanna know the dates to bring one home.     

Fans can’t wait enough to own Deion Sanders’ latest release

Deion Sanders always finds his sneakers as a way to express his love. A few days back, it was his sneaker collection “Love Letter to Connie” to pay tribute to his mother Connie Knight, and her struggle behind bringing Deion up as a single mother. Now, this new colorway will feature a striking fire red or varsity red upper with a burgundy hue. While all of his sneaker lines are scheduled for release in Summer 2025, fans are eagerly anticipating the chance to add this latest pair to their collection. Like a fan just had one question, “Do these have a date ???”

Another fan made a sarcastic comment pointing out Deion’s amputated foot, “I expected the toe box to be much smaller.” The wait time is too long which made a fan come with a plea, “Just give me a release date!” Besides, the desperation to own the pairs has been so real that made another fan comment, “Ok I’ll take two.”

As the fans are yet to land their hands on the latest pair from the Deion Sanders line, one of them already claimed it will be his favorite: “Still one of my favorite sneakers of all time.” But the wait time is too long and is probably going to be next year, around the 2025 draft time. And that’s pretty long for someone who wants these ASAP! 

Meanwhile, if you want to explore concepts like NIL and NFL in detail, the latest episode of the Think Tank podcast is here to help you out.