“We coming.” Those were the iconic words from Colorado head coach Deion Sanders when he took over the Buffaloes in late 2022—giving off the same energy as Michael Jordan’s legendary “I’m back.” Once the underdog of college football, Colorado was the invisible kid in the cafeteria, overlooked and irrelevant. But Coach Prime changed everything. Since his arrival, Colorado has skyrocketed in relevance, pulling in jaw-dropping viewership numbers—averaging 4 million viewers per game, the most in the West—and making waves in the NIL space. It looks like they have pulled out a magic wand and transformed the Buffaloes into one of the most talked-about programs in the country.

The meteoric rise isn’t just a feel-good story; it’s backed by cold, hard numbers that scream “elite.” Appearing on Zero 2 Sixty with Matt McChesney, the Buffs Athletic Director Rick George didn’t hold back in explaining just how far the program has come. “Think about this,” George started; you just know he’s going to cook after that. “We were probably the least viewed program in the country two years ago. Today, after Week 11, we’re the fifth most-viewed program in the country with 32 million viewers.” Let that sink in—Colorado is now rubbing elbows with SEC and Big Ten powerhouses like Georgia, Alabama, and Ohio State in viewership rankings.

What’s more remarkable is the brand they’re leaving behind. George highlighted that traditional giants like Michigan, USC, and Oklahoma are trailing Colorado in these metrics. The transformation wasn’t just about Deion’s charisma—it was about creating a product that demands attention. After this, anything more will be a flex. National broadcasts for every game on ESPN, ABC, CBS, and FOX didn’t hurt either. As the buffed-up AD noted, “We’re not on ESPN2 or FS2. We’re on the main channels, every time.”

Deion’s debut season has been an emotional rollercoaster, but the impact is undeniable. From the glitz of his arrival to the gritty reality of rebuilding, Coach Prime with his crew has turned the Boulder into a brand that resonates across demographics. Now, 7-2 and playoff-bound, they’ve entered a new realm. In the wake of the celebrations, there were also rumors that Rome could fall. Cause what if he leaves?

Deion Sanders didn’t have to do the NFL side this way

Rick George, already fed up with the FSU saga, never knew a bigger speculation was brewing. A near heart-attack rumor about Deion Sanders going to the Dallas Cowboys if Mike McCarthy doesn’t return as head coach after this season left the school in shambles. Here comes Coach Prime to the rescue!

Sanders himself cleared the air when asked about it during a Tuesday appearance on FS1’s Speak with his former Cowboys teammate Michael Irvin. And his reaction to that is a must-watch. He hilariously took his whole electronic setup out to show the beautiful Buffs facility and football pitch. Screaming at the top of his lungs from the CU office, the veteran said, “I LOVE IT WHERE I AM,” which almost sounded like that famous McDonald’s tagline. Well, Coach Prime ain’t going anywhere, folks!