Deion Sanders just hit a whole new level of legendary. Now that the Buffs are headed to their bowl game against BYU, that’s not the only headline grabber. Christmas came early for the Buffs HC! Amidst the game prep, he’s basking in major glory. And guess what? Besides celebrating a huge honor, Coach Prime gave his sons a personal message that goes beyond the game of football. He’s focused on creating a lasting impact that will benefit his sons in both their athletic and business careers. Looks like, for Deion, the future is clear on family, legacy, and reaching new heights.

In the CFB world, Coach Prime and game days? A match made in heaven! Deion is as much about style as he is about sports. From his Blender goggles to his iconic Nike sneaker collection, Deion’s drip game has always been elite. His flair for fashion mirrors his legendary two-sport career and marketing genius, which earned him the Prime Time nickname. This time, though, it’s his Nike Air DT Max ’96 making headlines, snagging the coveted Sneaker of the Year—Retro Line award!

However, Deion Sanders is not stopping there. While basking in this well-deserved recognition, he’s also reflecting on his legacy. As always, he thanked God and then talked about his dream: his sons not only following in his football footsteps but also continuing the Prime x Nike empire. “From the hood all the way to the suburbs embraced what we put on display still to this day you show love & respect. We ain’t done baby. I’m praying @nike can continue this PRIME Line carried on by my sons on & off the field @shedeursanders @shilosanders & @deionsandersjr,” he noted.

Earlier this year, the Sanders men already turned heads when they posed for the launch of the Nike Varsity Maize collection. They looked sharp in all-black outfits, with a sleek black Lamborghini as the backdrop. It’s clear the whole family is destined to keep the Nike legacy strong!

With his talent, style, and vision, Deion Sanders is proving he’s a game-changer in sports and fashion. Coach Prime was not wrong when he said, “Just because I don’t play the game anymore doesn’t mean I don’t have game!” We’re STILL SELLING OUT STADIUMS & SHOES!” Well, he is not wrong; just look at the points: the DT Max is crushing it with 177 points, way ahead of any other Nike collection. The Nike Air Foamposite 1 is at 160, and the Nike Kobe 8 is trailing behind at 126.

Since 2023, the Deion Sanders and Nike collaboration has been quite a special thing. All thanks to the brand for making Coach Prime’s fans aware of the history behind this iconic sneaker line. The Nike Air DT Max 96 is not just a pair of shoes for him; it’s the celebration of Sanders’s remarkable NFL legacy. After all, it’s the Falcons to which Deion Sanders owes a lot, as they were the first ones to give him a breakthrough by drafting him. And you know how Nike perfectly captured this story into their edition perfectly? It’s beyond your imagination.

Nike cleverly chose a color scheme of black, anthracite grey, metallic silver, and fire red—a palette associated with and patented to Falcon’s team. But two more unique selling points of this collection are the embroidered #21 Deion Sanders jersey number on the back heels, while the other is Coach Prime’s portraits on the outsoles that capture his larger-than-life persona. Moreover, now that Shedeur Sanders is already in Deion Sanders’ footsteps, the urge to take forward the legacy makes sense.

Shedeur Sanders is already in Deion Sanders’ footsteps

Shedeur Sanders is taking his game to the next level, both on and off the field. Buffs’ star quarterback isn’t just dropping dimes while playing; he’s sealing big deals too. With Coach Prime hyped about his sons carrying his legacy, Shedeur’s already on that grind, making waves even before the season started. From being Buffs MVP to making them a bowl-eligible team to flexing as a legit fashion icon, this dude is the real deal. Seems like full-package vibes right here.

Let’s talk NIL people! Just before the season started, Shedeur Sanders locked in a signature deal with Nike, becoming one of their signature athletes. This collaboration with Air DT Max 96 broke the internet on the night of August 28th, which also pushed his NIL valuation from $4.7 million to $6.2 million. That’s some crazy jump. It’s no surprise that Shedeur is already college football’s top earner. And with an NFL first-round pick right around the corner, his path to even bigger deals is just getting started.

However, Shedeur Sanders also has a different vision regarding his deal with Nike; being part of Deion Sanders’s ongoing legacy is a matter of pride for him, but he also wants to carve his own story around it. “Everything that’s great has to have a story behind it. Every great player has to have a story behind it. So I feel like when it comes to design, anything like that, it always has to have a great story behind it,” he said.

Well, Shedeur is not wrong; from Deion Sanders and Michael Jordan to Tiger Woods and LeBron James, everyone associated with Nike has their own story, and his intent to have one will surely define his presence outside of football.