As is Deion Sanders wasn’t rich already. The greens come in with every Colorado victory. Imagine coaching a season where every successful play on the field translates to cash hitting your bank account. Coach Prime, as he’s famously known, has been cashing in on performance bonuses left and right this season, with his latest haul coming after the Buffs’ recent win over Texas Tech. But how much exactly has Sanders earned so far? Let’s dive into the numbers and what’s fueling the financial frenzy.
After a 41-27 victory over the Texas Tech Red Raiders in Week 11. The Black and Gold side improved to 7-2 on the season. They’re currently listed as the No. 2 team in the Big 12, behind the undisputed leaders, BYU. CU’s boss signed a five-year, $29.5 million deal with the Buffaloes in 2022. Deion Sanders agreed to a handful of incentives with the program.
After, the comeback win and taking home a neat $100,000 bonus. He took to social media to celebrate. “Let’s Go baby!” Coach P said. Surely, he must’ve treated himself and his family to a fancy dinner later, but’s for some other day. Pushing his season earnings from performance incentives up to $400,000. Look at the picture even he looks shocked! That’s just the cherry on top for a season that has seen Coach Prime reaping financial rewards alongside the team’s on-field success. Every extra win means an additional $100,000 is waiting in the wings. A big deal for Colorado school trust and an even bigger one for Sanders’ wallet.
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Sanders’ bonus arrangement stems from his base contract, structured to reward victories and post-season successes. He gets more than $150k if Colorado wins the Big 12. Another $150k if DS wins the National Coach of the Year (which he’s already en route for). And an additional $75k if Deion Sanders wins Big 12 Coach of the Year. He could bag another half a million if he gets it all. Quick math gentlemen!
Look like a good time to be a Colorado Buffs coach. If only it had been that easy. After all, it wasn’t easy for Prime as well. They were 4-8 in 2023, the first year as the coach at Boulder. The paper now makes sense, right? But it wasn’t just Benjamin Franklin raining over after week 11.
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It rained money and trash for Deion Sanders, what an irony!
The bonus rain performance also attracted a lot of trash on Saturday. Yeah, like literal trash. Clearly, the home side wasn’t happy, as water bottles, tortillas, a vape, and even a beer bottle that came was donated on the field. Such is the generosity of Texas fans. And much of it ended up on the sideline of the Buffs, who were up for a treat.
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Is Deion Sanders' success with Colorado worth the trash talk and hostility from rival fans?
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“They were throwing everything but my mama at me,” Colorado HC Mr. Sanders said afterward. Throwing Tortillas has been a long-time tradition at games in Lubbock. “But when they start throwing the water bottles and those other objects, that’s when you’ve got to alarm the officials,” a worried coach for everyone’s safety said.
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A good gesture from the home side coach Joey McGuire, who even took the microphone to address the 60,229. “Stop throwing stuff on the field!” McGuire the Tech faithful early in the fourth quarter.
However, If Colorado continues to perform like this, they might be greeted with an even more hostile environment. Hate means they are doing something good. Also, Sanders’ accountant might be holding a front-row seat, too, as every scoreboard update comes with dollar signs.
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Is Deion Sanders' success with Colorado worth the trash talk and hostility from rival fans?