Earlier this year, people got to know that Deion Sanders had taken an ownership stake in REDCON1. This marked a big milestone in sports nutrition as the company’s founder Aaron Singerman stated, “Coach Prime represents everything REDCON1 stands for – utmost dedication, excellence, and the relentless pursuit of being at The Highest State of Readiness.” And things have finally shaped up as the products are finally available for fans to purchase!

“It’s here. After months of hard work, dedication, and countless taste tests, I’m proud to announce my official performance line is now available nationwide,” Coach Prime wrote on Instagram. His Total War Pre-Workout comes in 12 different flavors. Similarly, energy drinks and protein bars are also available. The advertisement Sanders shared looked intriguing and fun. Well, Brittany Flippen definitely loved it.

Flippen, who is a well-known intimacy coach, took to Sanders’s post and commented, “I gotta try that pre-workout.”

She isn’t the only one who felt this way. Sanders’s post garnered over 700 likes in 2 hours, with the comments being filled to the brim with the fans being enthusiastic about the launch.

Flippen is known for her advocacy for creating a safe space for Black women regarding their sexual health and is equally fond of all things related to fitness and it looks like Deion Sanders’s newest line of products has enamored her. So would you be surprised to know that Flippen and Sanders connected back in 2022 over their love for fitness?

In July 2022, Flippen and Sanders connected over IG Live where people got to know that the latter lost 13lbs in five days after using the Gotta Geaux Detox. “Today was such a blessing! Was granted the opportunity to go Live with the legendary Deion Sanders to hear his review of the Gotta Geaux detox,” she wrote.

“@deionsanders thank you so much, I’m more than appreciative for your time & support, from our 1st conversation you’ve been so supportive of my product & business. Thank you to everyone who tuned in and left amazing reviews.”

Well, if you still haven’t understood, Gotta Geaux detox is Flippen’s product, which claims to jump-start one’s weight loss goals. While the relationship coach clearly admires Deion Sanders, there is another person from the fitness business who also respects the Colorado Buffaloes head coach.

The founder of REDCON1 and his admiration for Deion Sanders!

Aaron Singerman, the founder of REDCON1, started his journey with his company back in 2020. Since then, he has spread his influence far and wide into the American household. With the help and guidance of Coach Prime, the popularity of the products will now increase tenfold, and Singerman realizes that, too.

“We are thrilled to have Coach Prime on our team, where his creative vision and passion will drive our brand to unprecedented heights,” he stated earlier this year.

Coach Prime took the responsibility of the company’s expansion; Especially within the nutrition and performance beverage line. This comes from his vast experience as a sportsperson and a coach. But that’s not the end of it.

“I’ve been using REDCON1 products for the past few seasons and it’s safe to say I’m in love. I’m not in like, I’m IN LOVE. The entire team is UN-DARN-BELIEVABLE and I’m ELATED to come and join the family. I’m ALL in & we’re gonna ALL WIN. This thang is going to the next level,” shared Sanders when in a press release about his ownership stake in the company.

This newest collaboration will be a big hit in the world of nutrition products for its health benefits as well as for having the black-golden flair of Deion Sanders on its packaging. What do you think?

If you want to know more brand deals related to college football, do watch this ES Think Tank podcast interview with Doug Sanders.