After his impressive first game with the Hurricanes, Miami’s starting quarterback, Cam Ward, is on track to become even more famous and wealthy. His NIL deals are also likely to increase as his reputation grows. In their game against Florida Gators, Miami prevailed with a score of 41-17, largely due to the impressive performance of the Washington State transfer who recorded 385 yards and three TDs. Since transferring, Cam has signed multiple NIL contracts. 

With the addition of Nutrabolt’s C4 Energy, Cam Ward has broadened its selection of NIL brands. Being a brand ambassador for one of the fastest-growing energy drink companies, Ward has to promote C4 products in digital content. In response, the QB stated, “I’m excited to join the C4 squad. C4 keeps me fueled in season and in the gym, it gives me the energy to properly rep our team. I grab a can of Frozen Bombsicle, my go-to flavor before a workout to keep me on point.” However, this is just the beginning; more is yet to come.

Cam inked a multi-year NIL agreement with a Fortune 500 company, according to a statement made by his NIL marketing agent Jeffrey Weiner to On3. As part of the deal, Ward and his parents, Calvin and Patrice Ward, will be the faces of a nationwide marketing campaign. On this spot, Cam stated, “I’m excited about the partnership because I’m really close with my family, so to be able to do a campaign with them is going to be really fun.” Well, the company hasn’t been announced yet, but there are about 20 Fortune 500 brands in Florida, so it could be any one of those.

In addition, he announced an NIL affiliation with the Miami-based NIL collective, Canes Connection. Founded in August 2022, the collective is led by co-CEOs Zach Burr and Brian Goldmeier. This now led to a remarkable NIL valuation of almost $2 million for Cam Ward. Let’s assess his NIL valuation, taking into account both his popularity and performance.

NIL boom for Cam Ward

Cam Ward’s On3 NIL Valuation has skyrocketed, putting him in 7th place in the college football rankings. He climbed up from #24 to #16 and now finds himself in the top 10—an incredible rise! In terms of marketability, with the support of the Miami brand and over 32,000 social media followers, Ward’s visibility is only going to grow. He’s already recognized as one of the top quarterbacks this season and a serious Heisman contender, known for his impressive mobility.

He transferred to Miami as a highly sought-after QB after throwing for 3,732 yards and 25 touchdowns at Washington State. Even Miami’s head coach, Mario Cristobal, had high praise for him, saying, “He’s [Ward] an explosive player who’s a great leader. He exudes a wonderful presence. He’s experienced difficult circumstances, huge games, and big situations.” Under Ward’s leadership, the Hurricanes are now 6-0 this season.

Cam Ward also saw the biggest jump in NIL money heading into Week 4 this season. According to On3nil’s Instagram post on September 18, Ward received a $238K boost in his NIL earnings, pushing his total and his ranking to new heights that we see today. Who knows what the future holds for this rising star in the NIL game?