Last weekend, we saw Boise State running back Ashton Jeanty deliver a stunning performance against the Washington State football team. Jeanty torched his competition for 259 yards and four touchdowns and had fans and analysts raving about his skills. The tension of the game was high, and it was like watching a magician. The feeling was that every time he got his hands on the ball, a magical moment was ready to unfold. But this week, instead of being an exciting star in the making, he is becoming the clear winner of college football.

Jeanty is now -5000 to score a touchdown against Utah State this Saturday. That is a 98% certainty, so what this means is that to get a win of $100, a bettor has to risk $5,000. Those odds don’t lie: Ashton Jeanty is the real deal. This year alone, he has rushed for 845 yards and scored 13 touchdowns, which makes him the most accomplished back- and a serious Heisman contender. Talk about setting the bar high!

Jeanty is living out his newfound fame, also recently unveiled a new line of NIL clothing products with The NIL Store, featuring his nickname which is ‘Deuce’. The merchandise is nice, with t-shirts, crewneck sweatshirts, and even hoodies that cost between $39.99 and $64.99. Every time his team makes a sale, Ashton Jeanty benefits from it, which only goes to show that he has great potential off the football pitch as well. Every shirt is directly sold into his pocket because of Campus Ink’s incredible NIL merchandise revenue share.

It follows that the enthrallment & curiosity in Jeanty increases as he maintains his lead position. That’s why every single carry of his looks like a highlight reel of a concert performer. It is not only his statistics that people watch in tracks; people want to know the limit with him. That’s why, while scouts and analysts have already started looking at him, it is safe to admit that he’s on the way to making a huge impact at the next level.

The rising star of college football

It is also good news for other student-athletes who are doing their best to succeed in their NIL deals like Ashton Jeanty. Clever self-promotion, together with concentration on his task, identifies him as a role model in college sports.

EA Sports has realized Ashton Jeanty’s wonderful performance by increasing his in college football 25 to a rating of 96, a carrying rating of 84, and a speed rating of 93. At this time, it has become difficult not to consider him a legend. Based on the statistics from 247 Sports, he is currently averaging a rushing yardage that is almost similar to that of Barry Sanders in the 1988 season and stands to produce a staggering 2535 yards this season. Just consider that, being only 93 yards from the NCAA annual record!

“Everything Ashton is getting right now is 100% earned and deserved because of how he’s worked and the production he does on the field,” Boise State coach Spencer Danielson said. “Not only is he an elite running back, but he’s one of the best teammates and leaders I’ve ever been around.” Jeanty’s leadership is beginning to define the Broncos as they play within the Mountain West Conference.

Looking forward to this Saturday night as the No. 21 Broncos take on Utah State, all attention will be on Ashton Jeanty. The fanbase is going to be waiting and anticipating if he’s going to bring the heat on and sustain his incredible stretch. Having a hot shot like Jeanty in the backfield will give Boise State quite a humane chance at the current season.