

Since money came to the forefront, the NCAA landscape has abruptly changed. The advent of NIL has helped student-athletes better manage their finances, but the downside is the imbalanced rosters. The practice of buying players from all across the nation undermined the goal of developing their moral character during their formative years. However, when the entire world is moving in a specific direction, it is impossible to deviate and lose out on the benefits. UNC Tar Heels higher-ups knew it best and hence took a giant leap in terms of NIL money. Bill Belichick has a cap of nearly $20 million to bring out the most elite talents to Chapel Hill. Indeed, it’s a significant investment for the school. But the all-time winningest coach in program history (13 wins) seems to feel slightly left out on that.
In today’s college football norms, tampering has become common. People directly approach the talent and then use their agents to entice them with a higher salary or other incentives. However, it was not that easy for the schools with a lower budget cap back when Mack Brown used to run the UNC coaching room. In the last three years of his career at Chapel Hill, he had to withstand a lot of resource vs. roster-building challenges.
Brown sat on a virtual window with Coach Corbin Smith during the April 9th episode of the More Than Scoreboard podcast. “We didn’t have enough money. We had $4 million in the transfer portal. When you pay your own roster to try to have roster management and keep your own guys, the portal was so expensive. I mean, there’s a kid worth $600,000 in the portal,” the veteran head coach breathed a sigh while articulating the big money gap in his heyday.
ADVERTISEMENT
Article continues below this ad
But what was the alternative that helped him cope a little? The coach understood that this was a battle that required having a weapon at your disposal. The concept is straightforward: either you embrace change, or it will transform you into an insignificant entity. No matter how mad you are about the reality of less money and bigger competition, you have to come up with a Plan B.
ADVERTISEMENT
Article continues below this ad
“We would have to go to a Coastal Carolina, we would have to go to an East Tennessee State, Kent State, those were the schools where the kids weren’t getting paid as much in the portal,” Mack shed light on his career-saving strategy, “So, that would give us a chance to have a good player to come in that wasn’t spoiled. He was really excited, he was hungry, and he wanted to prove that he could play at our level, so all of those things have just changed drastically.”
But is it just money that helps you sustain a high-yielding competitive market in the contemporary CFB world? This is far from the truth!
ADVERTISEMENT
Article continues below this ad
Mack Brown dished out a piece of wisdom for all the NIL-driven coaches
Although the marriage between North Carolina and coach Brown is a faded past by now, he has a vision to pass to Bill Belichick or maybe to all the big-money coaches who look to build a championship roster. Money is pertinent to snagging talent. No rocket science in it. However, how you use that money to maximize your roster’s potential is what matters most.
And when we say maximizing the potential, it doesn’t flatly mean stockpiling the most sensational, highest-rated athletes in the nation in each position. You can have that for hollow flex, but you can still be a slob on the scoreboard. Having the ingredients doesn’t guarantee you a tasty dish. The key lies in the recipe. “We’ve talked so much about money. But even if you have money and don’t build your program properly, and have the right culture, you still can’t win. You may have the best players, but sometimes the best players aren’t the best team,” the coach with a 5-decade career spilled the secret rightfully.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT