“Belichick’s a smooth operator.” We don’t talk enough about UNC, do we? When Bill Belichick was brought in to “change the Tar Heels,” – the hiring came with its own set of shenanigans. First on the list would be the notorious 400-page organizational bible that Bill slammed on the desk of the trustees. Remember when Damien Harris said, “Bill is a controlled fre-k who has to have absolute control.” Well, he wasn’t exactly wrong, but on a serious note—if you ask us, this “bible” should eventually change Tar Heels for what it is. Still, we and fans have a big question: How are any of the young guys supposed to take Bill Belichick seriously when he is out here putting his girlfriend in the CC?

Surprise – surprise: Matt Hartman took to Bluesky to share, and, let’s just say, a weird update. “Bill Belichick asked UNC staff to copy his girlfriend on every email they send him,” Hartman wrote. Before UNC fans get their pants on fire on why a 24-year-old needs to be in the email chain, we would like to clarify that this could only be for “social media” stuff. The email clearly has “FB social media and web content” in the subject. Bill is basically handing over the social media shenanigans to his girlfriend, Jordon Hudson.

bill belichick asked unc staff to copy his girlfriend on every email they send him

[image or embed]

— Matt Hartman (@themhartman.bsky.social) March 13, 2025 at 7:01 PM

Honestly? When we first saw the email request, we were sitting at the office and scratching our heads: Like, why even? Then we remembered: “What I have been told is that Jordon essentially has been functioning as Bill Belichick’s … de facto agent.” This was something ESPN’s Pablo Torre had pointed out last month.

In all fairness, setting Hudson as his “Social media agent” is the perfect move. She is young and knows the lingo – 2 things Bill absolutely needs if he plans on reforming the Tar Heels. Plus, on the bright side, Jordon has already proven her worth.

She did secure Mr. Smooth Operator a spot on the Super Bowl Dunkin’ AD – albeit with a twist: She also got herself a spot on the AD. Here is the fun part: Allegedly, Jordon is not only securing Bill some good deals, she is also ensuring that she gets some benefits out of em as well – And this behavior hasn’t exactly translated well with Hard Knocks.

Hard Knocks fallout for UNC

If you ask us, we were quite surprised when the news dripped that HBO was planning on featuring the Tar Heels on their sports documentary series “Hard Knocks.” This is one big thing produced by NFL Films and could’ve given UNC some massive exposure.

However: “NFL Films had discussions with Coach Belichick and UNC about appearing on ‘Hard Knocks’ this offseason but couldn’t reach an agreement.”

Early on, speculations rose surrounding Bill’s “control freak” nature and that messing up the creative process, but then came the big scoop. “Remember how last week we said that we were pretty sure the reason UNC “Hard Knocks” was not happening was because the creative control issues were actually code for Jordan Hudson, who wanted to be more involved in some capacity?” Sports Gossip Show Host Charlotte Wilder had pointed out.

Now, all of this is “alleged news,” but if we are to connect the dots and take into consideration what Torre had pointed out, all signs point to Bill Belichick having quite a rough time with the entire social media game.