Wichita, Kansas’s own, Avery Johnson – the skilled quarterback has been aggressively establishing his market through several exceptional NIL deals. Johnson’s foray into NIL partnerships was in early 2023 after joining Kansas State as a committed prospect. His first major deal was with Robbins Motor Company, which gave him a nice ‘Smoke Show’ Dodge Charger. Robbins Motor Company, one of the leading dealerships in the United States, saw the next potential All-Star both on the field and on the sales floor. The owner, Aaron Robbins, added to this partnership, “Avery represents the best of our community, and we’re thrilled to support his journey.”
Johnson’s endorsement portfolio quickly expanded, given his increasing power in college football. On July 7, 2023, Johnson signed with Wildcat NIL, a collective that assists athletes at Kansas State University to make money out of their name and skills. His partnership with Wildcat NIL proves that he takes more management responsibilities within the team as a player and a promotional element.
Diverse NIL partnerships and their impact on Johnson’s career
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Avery Johnson’s NIL isn’t strictly limited to a car deal as he expanded his NIL business. On August 30, 2023, Kansas State announced a multi-year sponsorship with Long McArthur Luxury, a pre-owned luxury vehicle dealership. This development also helped Johnson to become an influential figure for Kansas State’s football team and Long McArthur was happy also to ink an NIL with the young quarterback. Further, in February 2024, Johnson bagged another large contract with WTC Fiber, a flourishing internet service provider in Kansas, proving his popularity among local companies.
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Johnson’s influence extends beyond regional companies. He celebrated this big by announcing on the 23rd of February, 2024 that he will be associated with EA Sports in College Football 25 among other esteemed college football players. This deal not only enhances his recognition but also brings him to a larger audience to show his prospect of being a new superstar in the sport.
A bright future with continued NIL success
Since Avery Johnson is planning on developing more of his brand through these very richly rewarding partnerships, his future in football is bright. Therefore, Johnson’s NIL value is over $273,000, and that, in addition to his prowess on the pitch, makes him a smart investor. Because he has a knack for getting a variety of deals ranging from Robbins Motor Company and Long McArthur Luxury to national giants like EA Sports, he is a Goliath among college football athletes, making him arguably one of the most sellable athletes today.
Johnson’s experience also earns him a place on the pedestal of successful college athletes when it comes to the NIL. His affiliations and the backing that he gets from the extended Kansas State family ensure that he will remain a key figure in the sport, both during his college years and beyond.
Debate
Avery Johnson's NIL success: A game-changer for college football or a distraction from the sport?