How often do you see LeBron James beefing with anybody? Well, he does have his temper tantrums, and this time it is on the Green Bay Phoenix head coach. It’s clear that LeBron James has been keeping a close eye on Fox Sports analyst Doug Gottlieb and he’s got the receipts. It looks like the beef is slowly brewing because you can’t keep James out of it if he gets involved! But how did this all kick off? After all, LeBron isn’t one to start drama with just anyone.

Gottlieb made headlines by calling LeBron James a “bad basketball parent”. Went further to criticize how the Lakers treated Bronny, comparing him to a “Make-A-Wish kid!” And how can you expect these remarks to not strike LeBron? And it looks like he’s been keeping track ever since!

Doug Gottlieb took the reins as head coach of the Green Bay Phoenix in 2024, but it’s safe to say things haven’t exactly gone according to plan. With a dismal 3-24 record, Gottlieb is finding it tough to make a mark in his new role. The transition from analyst to coach hasn’t been smooth, though.

LeBron didn’t waste any time to get back to him! He took to X to throw some shade at Gottlieb’s struggles, trolling him by saying, “Earned 2 Not Given! Gotta give him credit though! 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣. 💩 💩 💩 💩 💩.”

Gottlieb, who hosts The Doug Gottlieb Show on Fox Sports, has been known for sharing his unfiltered opinions since 2017. He’s often been critical of LeBron James, and it’s pretty clear that LeBron has been paying attention to everything Gottlieb’s said about him!

Well, this wasn’t the first time Gottlieb’s words hit a nerve with LeBron. In fact, he once said something about Bronny that likely stirred up more anger than anything he has ever said. Let’s dive into what Gottlieb actually said about LeBron’s son, which became the root cause of this beef!

Gottlieb doubts Bronny’s credentials as a player

While the media has had a lot to say about Bronny being a “nepo baby,” ESPN analyst and former Golden State Warriors GM Bob Myers added fuel to the fire. He claimed on national television that LeBron’s agent, Rich Paul, actually discouraged teams from picking Bronny in the draft, even threatening to have him play overseas if another team selected him — just to ensure he’d team up with his dad. Ah, isn’t that too big an allegation against the big man’s agent?

But perhaps the comment that really struck a nerve with LeBron was when Gottlieb claimed Bronny wouldn’t even start for his Green Bay team in 2024. “He would compete to start,” Gottlieb said. “While I like how he moves the ball and defends, he wouldn’t be my point guard. My wings are bigger, and without seeing him with us, I think it would be hard for him to start, to be honest.” But where does he stand today?

Fast forward a year, Green Bay has become one of the worst programs in the country, while LeBron is making sure Doug Gottlieb gets every bit of the heat he deserves for dissing his son. As any proud father would, LeBron is not letting anyone talk down on Bronny without facing the consequences!