Big East Defensive Player of the Year. Not once, not twice, but three times. AAA Player of the Year in high school. Multiple All-Big East honors. Ryan Kalkbrenner’s basketball resume is nothing short of impressive, and it’s no wonder he’s one of the most talked-about names in college basketball. But do you know that his accomplishments on the court aren’t just about trophies and titles?

Well, they come with a serious financial upside. In fact, the Creighton Bluejays star’s ability to turn heads with his game has also turned his bank account into a rather impressive statement. The cherry on top? Staying in college for his fifth and final season has to be the best decision. That brought him more gold than anyone could’ve imagined. Let’s break it all down.

Ryan Kalkbrenner’s net worth and NIL deals

Starting with his estimated net worth. Back in 2023, it stood at $1.91 million—an amazing figure for a college athlete. Although the exact amount for 2024 is not known yet, that number has likely climbed even higher now, thanks to his rapidly growing NIL valuation and some savvy income streams.

Talking about his NIL valuation, it currently stands at $2 million as per One3. He secured a whopping $88,000 last year in an NIL deal. However, the 7’1″ center didn’t stop there. He found more ways to add to his earnings, like running a basketball training camp. In the month of July, DVLP Basketball, a renowned training platform, announced a session with Ryan Kalkbrenner, calling him one of the top players in college basketball.

The registration fee for the camp? $100 per ticket. Fans and aspiring players saw this as an opportunity to get an insider’s perspective from a player who nearly touched the NBA’s waters. Though the exact number of tickets sold wasn’t disclosed, we clearly imagine the impact. 

And beyond the immediate financial gain, this initiative helped him strengthen his personal brand. It’s an example of how top athletes today are leveraging NIL to create multiple income streams. 

However, all these earnings pale in comparison to what happened next. His decision to stay in college for one more year didn’t just boost his on-court game; it turned into a financial jackpot. But how? Let’s find out.

Ryan’s NIL valuation skyrockets in his fifth season

When Ryan Kalkbrenner announced he was coming back for his fifth season at Creighton, many thought he might’ve missed a golden ticket. After all, the NBA draft was calling, and he was already projected as a borderline second-round pick. 

The chance to turn pro and rake in that first NBA paycheck was right there. So, staying in college looked like a gamble. But, as it turns out, it was a genius move. “I didn’t want to be known for ‘just’ that,” Kalkbrenner said. “I wanted to be known as a good player, period.” And he proved that. 

In his senior season, his NIL valuation exploded. On3 reports indicate that his valuation soared by a whopping 38%, adding $554,000 to his total and pushing it to an incredible $2 million. For context, this put him in striking distance of college basketball’s NIL elite, where names like Duke’s Cooper Flagg. But why did he choose to extend his college career in the first place?

Announcing the come back he said, “Creighton has been my home since I started my collegiate career. Four years of memories later, I’m back in Omaha for one more season before I close this chapter. But first, we’ve got some unfinished business to attend to.” 

So, for starters, we can say that he wants to add more glorious titles. Another reason has to be that it allowed him to refine his game. He is widely known for his defense, but this time, he plans to polish his offensive side to raise his draft stock for next year. Needless to say, scoring a career-high 49 in the debut match said everything. 

But it’s not just about what he’s doing on the court. Off it, Kalkbrenner’s growing social media presence—12.5K Instagram followers and 4.6K followers on X—has fueled his NIL success. The more people follow him, the more brands want to work with him. While the details of these brand deals remain under wraps, it’s clear they’re a big part of his financial story.

Indeed, jumping to the NBA this year might’ve brought a bigger paycheck in the short term. But now, he’s positioned to be a serious contender for the first round in the 2025 NBA Draft. And as his NIL valuation climbs, so does the buzz around his potential. 

Seems like the “unfinished business” he mentioned isn’t just about championships; it’s regarding his personal brand, too. And let’s not forget he is still just in college. He has his whole life ahead of him. His post-college career could be nothing short of legendary. Undoubtedly, it’s only up from here, and we can’t wait to witness it all.