The NCAA women’s division has seen a sudden rise in viewership after LSU’s victory over Iowa last season. While the men’s division continues to attract spectators it is the sudden rise in viewership within the women’s game that has many individuals puzzled as the division continues to grow day by day. With the women’s basketball matchups seeing a 72% increase in viewership since 2022 it is safe to say that it won’t be long before women’s basketball becomes as popular as the men’s in the collegiate field.

A big part of this growing popularity is also down to collegiate stars Caitlin Clark and Angel Reese as the two were able to mesmerize many with their intense rivalry during last year’s Finals match up. While Caitlin has long been endorsed for her talents throughout her career it is the meteoric rise of LSU’s Angel Reese that has attracted newer audiences to the sport. Recently raising awareness for breast cancer through her latest launch, ‘Bayou Barbie’ continues her ascent to the top as she looks to build her brand beyond her $1 million valuation.

‘Bayou Barbie’ looks to raise awareness for breast cancer with her latest launch

LSU Tigers’ Angel Reese recently took to social media as she teased her newest merchandise drop for the new season. Having shot to the top of collegiate sports after her NCAA Finals victory earlier this year, Reese has been on a roll ever since as she joins Olivia Dunne in a rather peculiar decision. Reese’s growing popularity has also enabled her to sign multiple NIL deals with her total of 17 being the most in college basketball.

While the 6’3 star has lent her image and likeness to the likes of McDonalds and Wingstop, her investment in her own brand ‘Bayou Barbie’ has certainly been the most profitable venture as she is estimated to have a net worth of $1 million.

Reese’s latest post on X (formerly Twitter) shared a glimpse of her latest ‘Bayou Barbie’ drop as her merchandise seemed to raise awareness for breast cancer. With the pink ribbon being a symbol of fight against the disease Angel’s latest drop seemed to be a nod towards that as she unveiled a collection of pink jersey’s during her launch.

Read More: Pursuing Volleyball, Softball and Running Track Growing Up, How Did Angel Reese’s Mother Guide Her to Basketball?

With Angel sending her prayers to LSU’s captain suffering from a rare form of cancer few months ago her latest launch supporting the cause will be a welcome note to most as she looks to generate awareness about this horrific ailment.

Angel Reese looks to trademark ‘Bayou Barbie’ in order to build her brand further

While her exact financial details have not been disclosed, LSU’s Angel Reese is reportedly worth $1 million with the figure rising up to $3 million if including her many assets like homes and watches. Although most of her earnings come from her NIL deals the 21-year-old continues to build her ‘Bayou Barbie’ brand as she looks to take advantage of her newfound fame.

Having filed for a trademark application for her nickname ‘Bayou Barbie’ in early February this year, Reese will be hoping to hear something positive from the trademark company as she looks to build her brand beyond her $1 million valuation.

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With the LSU star already having found immense success in the business front could a trademark help her grow more? Let us know in the comments below.