In an era where name, image, and likeness (NIL) opportunities are reshaping the collegiate sports landscape, Olivia Miles has emerged as a beacon of possibility. The Notre Dame women’s basketball star, celebrated for her electrifying play and sharp vision, is crafting a path that combines athletic prowess with business acumen. Miles isn’t just a standout on the court—she’s building a brand that champions innovation, community, and empowerment.

For this, Miles has achieved an off-court prominence that extends beyond her on-court achievements, with her NIL valuation reflecting her influence.

What are Olivia Miles’ NIL deals as of 2025?

Another impressive WIN of the day was the relationship Olivia Miles has been able to create with a brand that aligns with her values and lifestyle. Her biggest deal so far has been with Stackwell Capital, a digital investment platform aimed at closing the racial wealth gap. Miles advances financial literacy, and Stackwell offers investment accounts seeded with $25 for Notre Dame athletes. “All that belief in their mission made working with Stackwell a no-brainer,” she told Sports Illustrate. “I want to be an athlete and my community’s advocate first.”

A similar partnership near and dear to her beating heart is with Playa Society, a women’s sports lifestyle. Miles serves as their Director of Growth and Innovation—creating a limited “See No Limits” t-shirt only for the partnership, evidenced by their sales numbers, instead of collecting dividends like so much of the endorsement deal pipeline. This was “not a one-off,” she said. “I’m able to share a longer journey with them.” Miles’ “on-court energy and shared vision for growing women’s basketball” were among the reasons for the signing, said Esther Wallace, the founder of Playa Society, in a statement.

Other partnerships include Hello Gorgeous, which helps women cope with cancer. With these ventures, her community impact comes at the top of her priority, as evidenced by her 54,000+ social media following, none of which compares to the branding and sponsorships of much larger fitness influencers. “I’m all for the relationships that we need to advance women’s sports,” Miles said.

Which high school did Olivia Miles attend?

At a New Jersey boarding school known for elite athletics, Olivia Miles sharpened her skills. As a five-star recruit, she was the best player in high school basketball, leading Blair to a Prep A state title and earning First Team All-State honors multiple times. Scouts lauded her “exceptional court vision and leadership,” characteristics that ranked her among the top guards in the country.

Her statistics and achievements—such as earning a spot on the Naismith Midseason Watch List—turned the heads of big programs. “Blair got me ready for the spotlight” is what Miles later said. The school’s demanding schedule, against elite competition, helped shape her into what would become Notre Dame’s star of the future.

By the time Miles graduated, ESPN had rated her among the top recruits, with scholarship offers from UConn, Stanford and other colleges. But she had decided—Notre Dame, where she would continue setting records, just as she had at Blair.

 What is Olivia Miles’ net worth and salary?

While the exact figures aren’t available, Olivia Miles’ net worth is surging with NIL deals and her skyrocketing WNBA draft stock. 65th in On3’s NIL earnings in women’s basketball, her deals (Stackwell, Playa Society, Hello Gorgeous) are made for big paydays. “She has a marketability that’s bigger than numbers,” says her agent, Kailey Edwards. “Brands trust her voice.”

Miles is a college athlete, which means she doesn’t get a salary, but her NIL money covers that. Projected as the No. 4 pick in the 2025 WNBA Draft, her professional contracts and endorsements will soon carry her finances to another level.

Although she doesn’t get into detail, Miles’ mission is simple: “It’s not just about money,  it’s about changing lives.” Be it financial literacy or women’s sports advocacy, her value is well beyond the court.