Cooper Flagg, after signing the letter of intent in November last year, finished as the highest-rated recruit in the 2024 class. And the rank is reflecting. The 17-year-old enrolled for Duke University, signed with the Creative Artists Agency for NIL representation, and sealed a multi-year shoe deal with New Balance, all in six months. Now, 9 days to the latter of the news and the Blue Devil off the court has a signing new and huge.

The Five-Star Plus+ recruit has pretty much wrapped every possible honor in the 2023-2024 season. And to begin the next, his new deal is with New Era. He shared the reel on his Instagram, confirming the same. As per reports, the New Era Cap Co. could be worth close to $4 to $5 billion. An Insider source confirmed to Reuters in September that the company is supposedly launching an IPO.

Though the recent profit-and-loss data is not available, in 2022, they reached about $1 billion in revenue. Bloomberg confirmed that the cap company managed a $3.9 million operating income and $9.7 million net profit. Thus signing Cooper Flagg with his rising stock makes complete sense for the New York-based company.

“Embrace the journey, rise to the moments. A New Era is coming,” Flagg announced. 

It is also the brand for official-licensed partnerships with sports brands like the MLB, NFL, and NBA. Alongside Cooper Flagg, they also have USC Volleyball athlete Ally Batenhorst, QB from Texas Quinn Ewers, and Notre Dame basketball player Hannah Hidalgo.

This will be his second NIL deal for the year after signing the New England company for reasons closer to heart.

Cooper Flagg and special New Balance connection