Nike vs. Adidas vs. Jordan : Which Brand Holds the Monopoly in 2024 March Madness?

The March Madness is soon approaching its climax. With just 2 games remaining in both men’s and women’s divisions, the competition is on to determine which college basketball program is the best in the country at present. Meanwhile, there is another battle that is going on which has grabbed some attention.

Evidently, some heavyweight sports brands are also having a tussle on who is leading the way in Division I. Who among these top sponsors is currently running the show? Let’s try and find out.

According to sources, the big four trade names currently in control of the NCAA tournament field are Nike, Jordan, Adidas, and Under Armour. Out of the four of them, it’s the American corporation Nike which occupies the top position. Seemingly, before the commencement of the first NCAA round in the men’s division, the $134.95 billion company was a sponsor of 36 out of these 68 teams. This number is huge considering the fact that Under Armour who were second had 16 in their bag. The remaining 16 were divided between the German giants Adidas (10) and Jordan (6) which itself is a subsidiary brand created by Nike, Inc.

The story for the top spot remained the same in the women’s division as well. Here too the primary stakeholders were Nike, being proud supporters of 36 programs. Adidas had an upper hand over any other competitor here, having the sponsorship rights of 17 teams. At the same time, Under Armour was third on the list, with a total of 9. Just like in the men’s division, Jordan had 6 again and 1 team was endorsed by another American manufacturing breed New Balance.

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Now, as only four final teams remain in the tournament, which of these companies have the spotlight on them?

The show-stoppers in the Final Four of the March Madness

Zach Edey’s Purdue, defending champions UConn, NC State, and Alabama will fight it out for this year’s national glory in the men’s division. Out of these, three teams namely Purdue, Alabama, and the Huskies, are donning the Nike brand at the moment. While the NC State is the sole representative of Adidas. Moving on to the women’s division, 11-time NCAA champions UConn along with last year’s finalists Iowa will be seen in a Nike outfit. In the meantime, just like in the men’s division, NC State here also promotes Adidas, as Dawn Staley’s South Carolina will have the Under Armour logo on their jerseys.

Will it be Nike who’ll reign supreme in both divisions yet again? Or will we see the underdogs coming out of the blue and sweeping the floor this time around? We are in for an intense and exciting battle in the upcoming days.

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Which brand is your top choice? Tell us in the comments section.