Mark Pope may have won an NCAA title as a player, but his tenure as a head coach had been tough. He got his first win in the Big Dance after 10 years. Not with Utah Valley Wolverines, not with BYU Cougars, but in 2025 with the Kentucky Wildcats. Now hopes are that Pope will make Kentucky great again by making a deep run into the playoffs. Pope’s best hope? Koby Brea’s shooting prowess.

While the Wildcats were looking for an additional offensive option in the backcourt, Koby Brea was a perfect fit. The move has been a game-changer for him and the Kentucky Wildcats as well. Brea, a top 30 recruit in high school, showcased mastery over the range shooting and the youngster excelled with a 49.8% 3-point shooting average, ranking among the NCAA’s best.

But the New Yorker is not only about shooting. His entertaining games and tenacity are a crowd puller. Whenever Brea thrives on the court, there is a buzz in the crowd, big numbers on the scoreboard, and a ‘W’ for the Wildcats.

On Sunday, Brea helped Kentucky qualify for the Sweet 16 for the first time in six years with a team-high 23-point performance in the 84-75 victory against Illinois. “I feel like God has a plan for this team,” Brea said after the game. “We’ve gone through a lot this year. We have faced a lot of triumphs. A lot of people didn’t think we were going to be here. This is a testament of what God has done for us.”

Koby, who is eligible for the 2025 NBA draft, will be looking to continue his form with the Wildcats and a deep run would increase the possibility of him landing a higher draft pick. As of now, here is how his performances helped him commercially with NIL deals.

What are Koby Brea’s NIL deals as of 2025?

As of March 2025, Koby Brea has NIL (name, image, and likeliness) deals with multiple brands ranging from fashion, and taxation, to insurance and education. In 2024, Koby Brea and the official Kentucky Athletics NIL partner – Club Blue, signed the deal. The organization “supports all men’s and women’s sports”, as per the On3 report.

TurboTax is the newest addition to Brea’s NIL deals, and they made the announcement during the 2025 March Madness. A partner of March Madness, released the commercial during the first full day, highlighting the star in its commercial.

CareSource is another company that signed an NIL deal with Koby. The organization works in the healthcare service and the insurance sector. Along similar lines, Koby also inked deal with Premier Health Ohio, a non-profit company health organisation. The organization’s goal is to improve “the quality of health at every stage of life,” as per their bio on X. Both these deals were signed in 2024.

Moving to the education sector, Koby Brea signed a contract with Learn to Earn Dayton. The motto of the organization is to assure the young people in Dayton “are ready to learn by kindergarten and ready to earn by graduation,”. Brea is also associated with a fashion cushion company – Dayton NIL Store, which is a “leader in NIL apparel.”

Koby Brea and his high school days

Born and brought up in Bronx, New York; Koby Brea attended Norman Thomas High School. But he then moved to Monsignor Scanlan High School as a sophomore after missing out on the Norman Thomas’ basketball team.

There Koby’s development took a major boost. He averaged 18.0 points, 5.0 rebounds, and 3.0 assists per game in his junior year. With around 43% shooting from three-point range, Brea was one of the top scorers in the high school.

Captaining the side in his senior years, Brea recorded an average of 20.8 points and 7.8 rebounds. He was in second-team All-New York for his outstanding scoring abilities. With his consistency and deadly range shooting, Brea racked up several honors throughout his high school basketball career. He was in the All-State team and received All-League honors multiple times. Brea then committed to the Dayton Flyers.

What is Koby Brea’s net worth and salary?

As of March 2025, Koby Brea’s exact net worth is not publicly available. However, the star is seen as a possible NBA entrant. His ability to make it count from outside the arc, has analysts touting him as an exciting prospect for the professional level.

With this, the NY-born star is expected to cash in his talent with a pro-level salary and other perks affecting his net worth. Stay tuned for more updates on Kobe Brea’s deals, contracts and net worth details.