Growing up in the shadow of Tampa’s palm trees, Karter wasn’t just another kid with a basketball. He was a Knox—a name already synonymous with basketball promise. Many thought that he was going to follow his brother’s, Kevin Knox’s, path: dominate at Tampa Catholic, shine in college, and cash in as a pro.

But the turning point came in the summer of his senior year, when he deviated a little. He packed his bags and left for Atlanta. “The first week was kind of hard,” he admitted to The Athletic. “I was homesick. I missed my family.” But the move wasn’t just about basketball—it was about the financial aspects too. Georgia’s NIL-friendly laws opened doors Florida wouldn’t. But that first taste of cash came with a lesson. “The first time I got paid, I spent it quickly,” he further said. Well, he splurged on a PlayStation 5, and who can really blame him? His parents stepped in fast, enforcing a budget. “They told me to save it instead,” he said.

And that same discipline now anchors his NIL windfall.

What are Karter Knox’s NIL deals as of 2025?

“When you put the work in and you’re doing good on the court, the money is going to come in eventually,” Karter once said. “I’m not surprised that I’m a millionaire at this age, because I put in the hard work.” That’s right—Karter’s already hit seven figures before even stepping onto an NBA court.

For starters, Karter inked a deal with Adidas during his senior year at Overtime Elite (OTE). While the exact figures remain under wraps, the one-year contract aligns with his marketability as a top-tier prospect. But the shoe game is just the tip of the iceberg. Karter also has an “

exclusive trading card deal with Fanatics, which owns Topps, since August [2023].” Kevin Sr. dropped a bombshell regarding the same, revealing to The Athletic that “the Fanatics deal… is a seven-figure deal.” That’s a teenager turning collectibles into a goldmine—a contract that’ll even extend into his first NBA year.

Karter’s also teamed up with PSD Underwear, part of a broader partnership orchestrated by LIFT Sports Management, his NIL agency. “

PSD signed seven top high school basketball players as endorsers last month,” The Athletic reported, with Karter among the elite crew. And of course, he secured a deal with Arkansas Edge, the Razorbacks’ NIL collective. The financial details are undisclosed, but these deals prove Knox is a rising brand in basketball.

Recently, Knox collaborated with Wingstop, promoting their Full Court Flavor Feast for March tournament watch parties. He shared on social media: “BIG Flavors. BIG Vibes. BIG Games. @wingstop Full Court Flavor Feast is the PERFECT bundle for all of your watch parties during the tournament this month🔥🍗 #wingstoppartner.“

With a handsome number of followers on both Instagram and X, his online presence is truly a marketer’s dream. While he doesn’t flood his feeds with ads, his engagement hints at untapped potential. So, it is fair to say that more deals must be on the horizon!

Which high school did Karter Knox attend?

Karter’s high school journey is a tale of two chapters.

Born on May 16, 2005, in Tampa, Florida, Karter initially hooped it up at Tampa Catholic High School. There, he averaged an eye-popping 19.8 points, 9.9 rebounds, 2.6 assists, 1.7 steals, and 1.2 blocks per game as a junior. And to make sure that everyone knew he was a legend in making, he helped Tampa Catholic to consecutive FHSAA state semifinal berths.

Then Karter made a bold move, transferring to Overtime Elite (OTE) in Atlanta for his senior year. Talking about the decision, his father, Kevin Knox Sr., told Prime Time Preps

, “Karter didn’t really want to leave. He wanted to try to become the school’s all-time leading scorer and win a state title.” But Florida’s strict NIL laws threw a wrench in his plans. Unlike states like Georgia, Florida bars high school athletes from cashing in on their fame. “If the state offered (NIL) opportunities, it would have been a much tougher decision,” his father added.

Playing for the RWE team there, Karter maintained his college eligibility while racking up insane stats: 23.1 points and 5.9 rebounds per game in the 2023-24 regular season. He finished second in MVP voting, made the All-OTE First Team, and became a McDonald’s All-American—rare for an OTE player. Enter LIFT Sports Management, too, who made sure that his bank account was balling as hard as he was.

What is Karter Knox’s net worth and salary?

While exact numbers are tricky to pin down, the clues, as you must have guessed, should definitely paint a dazzling picture. The majority of his earnings will only be derived from his NIL earnings, though, as he does not receive a salary being a college freshman.