Kameron “Kam” Jones, has always been a standout player on the court now he is also making his case to being one of the best off the court too. Averaging an impressive 19.6 points per game on an incredible 65.3% shooting, Jones has proven himself as one of the most efficient players in college basketball. The impact of it is well reflected in the Marquette guard’s NIL growth.

Following a great start to the 2024-25 season, Kam Jones saw a major boost in his NIL ranking. It helped him climb to the #2 spot in college basketball, just behind Duke’s phenom, Cooper Flagg. This increase in visibility might have just nudged his net worth well.

Kam Jones leads Marquette off the court

On November 20th, 2024, in his fourth year with the Marquette Golden Eagles, Kam Jones etched history. Never having scored 10 rebounds or 10 assists in a game, playing against Purdue Boilermakers, Jones put up a state line of 17 points, 13 rebounds, and 10 assists. This made him the first Marquette player to attain a triple-double since Dwyane Wade. A few days later, Jones’ NIL valuation saw a 26% increase.

Not just that, according to nilnewsstand.com, during the NIL Store’s Black Friday sale, Kam Jones led all college athletes with the highest-selling item: his Marquette Gold Retro Jersey. In fact, Marquette’s strong performance in these rankings, finishing third in overall sales, highlights Jones’ rising star power. His jersey eclipsed top-selling products from athletes like UConn’s Paige Bueckers and Boise State’s Ashton Jeanty.

With an estimated NIL value of approximately $2 million, Kam Jones ranks just behind Cooper Flagg’s $2.9 million valuation, placing him among the top earners in college basketball. His fan base, which includes 16.6K followers on Instagram, is deeply engaged with his brand, which has translated into his revenue. Taking into account his strong NIL valuation and his social media fan base, our estimate of Jones’ net worth ranges from  $ 600,000 to $1.2 million.

Jones’ stellar performance on the court drives his NIL ascent

Jones’ rise through the NIL ranks didn’t just happen overnight. His performance on the court this season has put him in contention for the player of the year award.

This was showcased by his historic triple-double against Purdue, helping the team remain undefeated, while scoring a personal record for himself. “It’s what you come to Marquette for,” said Jones after his historic game according to the Associated Press. “It’s a huge testament to my teammates just trusting me. I appreciate them trusting me to be one of the main leaders of this team.”

Jones’ standout play has undoubtedly raised his profile in both college basketball and the NIL space. In addition to his strong statistics, his leadership and clutch performances have earned him accolades like the Associated Press National Player of the Week honor and recognition as a breakout star by Sports Illustrated.

In comparison to Cooper Flagg, who occupies the #1 spot in NIL rankings consistently, Jones’ story is one of growth and experience. At 22, Jones has consistently delivered year after year, improving his numbers and boosting his draft stock. His well-rounded skill set, highlighted by his offensive versatility and leadership, makes him a highly marketable figure. Kam Jones’ current NIL ranking of #2 is a direct result of his consistent excellence both on and off the court.