The Wenatchee, Washington native Hailey Van Lith was one of the most talked about names in 2024. While her one-year stint with LSU was through, what put her on the map was her participation in the 3×3 basketball. After winning two gold medals for the US at multiple FIBA tournaments, Van Lith bagged a bronze medal at the 2024 Summer Olympics.

Now, playing her first season at TCU and 5th overall, she is emerging as one of the best talents that are there in the NCAA. With that, let’s take a look at how much she is making off the court and is capitalizing on her talent through NIL.

Hailey Van Lith’s net worth

Being one of the most popular student-athletes, Van Lith boasts a massive media presence and hence, has executed NIL deals with notable brands like Adidas, Dicks Sporting Goods, Valentino, Overtime, Billionaire Girls, and more.

While she has a social media following of over 1.8 million, her net worth isn’t in public disclosure. However, star guard ranks at #5 on the College Women’s Basketball NIL Rank and was reported to have an estimated value of $779,000 as of October 2024. Through the course of 4 years, Van Lith has signed over 10 NIL deals. Here’s a detailed look.

NIL deals flowed in

In 2021, Dicks Sporting Goods, which is considered one of the biggest sporting goods retail brands in the country, inked a deal with the 23-year-old. At that time, the NIL space was just kicking off and she made her influence known, sharing a glimpse of the supposed deal with a TikTok post caption “@DICKS Sporting Goods.” It sure was just the beginning.

In 2022, Adidas made an announcement regarding 15 student-athletes who signed with the brand in recognition of the 50th anniversary of Title IX. Hence, several student-athletes sponsored by Adidas shared media posts promoting Ultraboost 1.0 in their school’s colorways. Van Lith was one of them, flaunting the new Louisville Cardinals-themed Adidas Ultraboost.

In the following days, she endorsed luxury streetwear brands, Overtime and Billionaire Girls Club. This deal was a part of her collaboration with the brand for International Women’s Day where Van Lith promoted hoodies and crop tees by Overtime. Then, as she made her way to the LSU, the 5’7″ guard partnered with the Tiger NIL store as a part of Campus Ink’s NIL network. Under the deal, her licensed LSU apparel, which included 12 products with her LSU jersey, was sold on the program’s website.

Earlier in 2024, Van Lith was highly promoted by Adidas as the brand crossed 12k participants in the NIL network.

When Van Lith featured in the 2024 March Madness ad

Adidas surely doubled down on its NIL efforts before the 2024 March Madness as one of the faces for the sneaker giant was starring in the post-season campaign. The ad was focused on helping the elite and grassroots athletes disarm pressure and return to the love and joy of the sport. 

The ad aired during both men’s and women’s NCAA Tournament on broadcast networks and media channels as well. “Throughout my journey with the sport, I never shied away from a challenge and that’s made me the competitor I am today. Putting yourself in situations where you’re tested and proving that you can overcome internal or external pressure gives you the confidence to play freely and lean into those competitive moments, like championship tournaments, with eagerness rather than fear,” Van Lith expressed.

Talking about her association with the brand, Van Lith was one of the major signees of the brand. Moreover, she continued her partnership with Adidas despite being at a Nike school, i.e. LSU. In 2023, she was one of the brand’s leading athletes for its Exhibit SELECT sneaker, which is crafted to the specifications of women’s feet and also meets the demands of women’s basketball.

“Our focus is helping these athletes re-capture the joy they have playing sports. In partnership with Hailey Van Lith, we’re inspiring the next generation of athletes, and helping them get back to why they started playing sports in the first place – to have fun,” said Chris Murphy, senior vice president of marketing at Adidas.

Her NIL deals after she transferred from LSU

After becoming a part of TCU, Hailey Van Lith signed a couple of NIL deals with brands like LaCroix and Apple Cash. Earlier in 2024, she announced the deal with the sparkling water brand on social media and became the first college basketball athlete to ink the deal with the company.

With a fresh start her 5th season, Van Lith is making a significant mark in the NCAA. Although she may be playing for a new program, it didn’t stop her from having some fun and collaborating with her former teammate Flau’jae Johnson in a deal with Apple Cash.

The light-hearted deal included a social media post that featured a commercial advertising Apple Cash through a text conversation between two players. The caption on the post read, “Basketball is a piece of cake. So is sending cash.” It was linked to both players’ profiles, who have a combined Instagram reach of 2.9 million followers.

With her already vast NIL resume, Hailey Van Lith is hoped to expand her NIL range a bit more while she endeavors for a national championship.