March Madness is known for buzzer-beaters, Cinderella stories, and championship dreams. But off the court, the real winners are the ones calling the shots from the sidelines. With multimillion-dollar contracts and lucrative incentives, the top college basketball coaches are raking in staggering amounts. But who sits at the top of the earnings chart? Let’s break down the five highest-paid coaches in the 2025 March Madness.

Winning in college basketball isn’t just about talent and strategy. It’s also about leadership and these five coaches have turned their programs into powerhouses, making sure their bank accounts also reflect their success. From lifetime contracts to jaw-dropping bonuses for tournament runs, these coaching giants have mastered the game both on and off the court. But who exactly tops the list in 2025?

Bill Self, Kansas

If winning has a price tag, Kansas believes Bill Self is worth every penny. The Jayhawks commands a staggering $9.63 million salary making it the highest in the existing landscape of college basketball. If you think Bill’s $9.63 million is eye watering then have a peek at his attractive incentives package. Bonuses for achievements includes, winning the Big 12 title ($50,000), NCAA Tournament appearances ($50,000), and national championship ($200,000).

Bill Self has proved his worth by grinding hard in the NCAA landscape. He joined Kansas in 2003 and has since led the Jayhawks to 17 Big 12 conference regular season titles, four NCAA Final Fours, and two NCAA championships – 2008 and 2022. But what separates Bill Self from other coaches is that he has a staggering 81.8% winning percentage which is the highest in Jayhawks history. Self’s legacy is already cemented. But his contract ensures that every victory adds more to his growing fortune.

John Calipari, Arkansas

John Calipari is not merely a college basketball coach but also a businessman. With an estimated net worth of $45 million, Calipari earns $7 million annually in salary and is stacked with performance-based incentives: $500,000 for winning the national title and $350,000 for making the Final Four. He is regarded as one of the legendary coaches in college football.

The 66-year-old is not only a master recruiter but also a fine tactician. Calipari has a healthy record boasting a 794-252 overall career record and a national championship with Kentucky in 2012. John Calipari will now be looking to extend his Kentucky Wildcats legacy with Arkansas in the March Madness.

Tom Izzo, Michigan State

For nearly three decades, Tom Izzo has been the face of Michigan State basketball. He has been the longest serving coach in the Big Ten Conference and has led Michigan State to 10 conference titles and eight Final Four appearances – a March Madness staple. The head coach was rewarded with a staggering contract for his performance with the college program.

In 2022, Tom Izzo signed the ‘Spartan for Life’ contract (five years), securing him $6.2 million per year with a base salary of $2.43 million, and another $3.09 million in supplemental income. The perks are equally eye-watering that includes access to a private jet and a $400,000 Nike endorsement. His net income is estimated at $13 million.

Bruce Pearl, Auburn

Bruce Pearl’s coaching career reflects an adaptability masterclass. This after leading college teams across four different programs, Pearl now sits comfortably as Auburn’s head coach by earning $5.72 million in 2025. The Auburn coach’s contract has a clause where his earnings grow by $250,000 each year, meaning that by 2030, he will be making $7.15 million annually.

Under the coaching of Bruce Pearl, the Auburn Tigers have become a powerhouse in the SEC. Pearl with a 186-109 record and a Final Four appearance in 2019 is looking to do something special with March Madness on the horizon. All the stars are aligning for the 64-year-old as his team is well-positioned to go deep into the NCAA tournament.

Rick Barnes, Tennessee

Rick Barnes is not only Tennessee’s highest-paid employee but also one of the highly decorated coaches in the NCAA. His performance with the program has ensured three contract extensions in three years. Rick Barnes earns 5.7 million in salary.

The 2019 Naismith Coach of the Year has also a resume that includes four Big 12 Coach of the Year awards and an SEC title in 2018. His dedication to the program even saw him voluntarily take a pay cut during the COVID-19 pandemic, reinforcing his legacy as both a leader and a mentor.

These five men have not only shaped their respective programs through strategy and tactics. What they have also managed to do is cash in on their success. Through championships, clutch performances, and recruiting dominance, they have cemented their place among the highest-paid figures in March Madness. However, the coaching landscape remains filled with young and upcoming prospects. It is to be seen if the present five remain in the list or could we see a shake-up in this list next season? Write your thoughts below!