Angel Reese’s stylist Madison Ledyard is inching closer to establishing an indomitable brand. Starting her journey from making styling videos for her TikTok audience, Ledyard soon became a popular name when she covered up the WNBA rookie Zia Cooke for the 2023 WNBA draft. Then as is known to all, Ledyard took another step by styling the NCAA icon Angel Reese. Essentially Sports got in an exclusive interview with Ledyard to discuss an array of topics.
Ledyard gave a glimpse into her life and that must have pleased a lot of fans. With her growing popularity, Ledyard is also going to roll out her personal luxury brand – ‘Alexandria.’
Taking More Steps
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Taking cognizance of the same, Ledyard was asked to divulge more details about her brainchild and most loved project. Ledyard highlighted the space she was venturing in which demonstrated her love for fashion and how she wants it to be accessible for all.
“Alexandria consists of luxury handcrafted garments created by me. I love making people feel good and that’s what my pieces do for people. I wanted to give my customers that luxury feeling without it being so pricey. Everyone deserves that feeling of receiving a package and being so excited to open it,” Ledyard remarked.
Ledyard will get immense traction on her luxury brand if Reese decides to promote it. Reese has already been the go-to college icon for many exquisite brands such as ‘Coach.’ Now that Reese’s close stylist will be entering the market with her own apparel, it is an opportune moment for Reese to add one more name to her ever-increasing list of NIL deals. Reese too previously has made her fans privy to her dream of having a modeling career. This might be a good start for both.
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On the other hand, ‘Alexandria’ will have to dominate the space that is currently occupied by Zara, UNIQLO, and The Frankie Shop. If the fashion is made more affordable then it might also compete with H&M. Ledyard’s moves will have to be driven by insight whenever the first collection of her brand launches. Ledyard is also planning to expand her clientele and discussed the same.
What about Ledyard’s clientele?
Taking the question of her next client, Ledyard answered that though she hasn’t decided on any particular star as of now, she would be keen to include “athletes men and women, as well as artist in the music industry.” Ledyard’s story has also made rounds when she revealed how manifestation worked positively for her.
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Ledyard’s collection will attract a lot of fans since they will get a chance to wear their favorite star dresses. The icing on the cake is that with ‘Alexandria’, Ledyard wants it to be affordable and now that she has such a star-studded clientele, fans would be wishing her more success in coming years.
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