Empowering Women With Her NIL Deals, How Caitlin Clark Is Turning Tables Off the Court

Her latest court feats apart, the Iowa Hawkeyes point guard Caitlin Clark stunned all with her terrific gameplay last year itself. With such an exemplary display, she was bound to become a media figure. This helped her earn abundantly and also sign major deals with companies. Today, Clark is a growing brand with many takers. 

The college star has an estimated net worth of $3 million. A fair share of her earnings come from playing for the Iowa Hawkeyes in the NCAA. However, Clark is also privy to 10 NIL deals. 

Caitlin’s net worth and NIL deals

As per On3, Caitlin Clark’s NIL valuation stands at $765K as she occupies the third spot at the College Women’s NIL rank. Overall, in the college sports circuit taking both of men or women players, Clark is ranked at the 49th spot. She has gained a tremendous amount of following through her game. What makes her special is that she is as much a shooter as she is an assist maker.

Clark’s major source of earnings comes from NIL deals with conglomerates namely – Nike, Bose, Buick, Hy-Vee, Topps, Shoot-A-Way, H&R Block, Iowa Cubs, 10,000 Small Businesses Voices, and Statefarm. One of her earliest deals was with The Vinyl Studio in August 2021 when they printed t-shirts that marked her first merch appearance. Her other deals are as follows:-

Hy-Vee

Another Clark’s deal is with Hy-Vee. The supermarket chain has inked major deals with popular celebrities including Patrick Mahomes, Mark Wahlberg, and Oprah Winfrey. Clark too appeared in their commercials after the deal was incorporated.

H&R Block

Clark is also financially literate. Hence, she was made a representative by one of the nation’s best tax preparation companies – H&R Block. The 2023 Naismith College Player of the Year featured in many advertisements regarding a more legitimate NIL compensation to female athletes as compared to their male counterparts.

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Topps

Clark then took the trading world by storm as she signed with Topps. They release a line of cards in collaboration with the University of Iowa that had Clark’s signature on them. Fans were extremely excited to buy them and the sales, just like the name, topped.

Nike

One of her major NIL deals was with Nike. Clark signed alongside a list of athletes including Stanford guard Haley Jones and the NBA legend LeBron James’ son Bronny James. It was a landmark deal in Clark’s career since a bond with the shoe company is many athletes’ dream. For the record, the Bruce Lee Kobe 5s are her favorite shoes.

Shoot-A-Way

Clark made headlines again when she signed a deal with Shoot-A-Way. She also gifted her high school the Downing Catholic with one of their best selling product – “The Gun”. The company complements her well since Clark herself is one of the best shooters in the NCAA history.

Bose

The 2023 AP Player of the Year then made all heads turn when she entered into the headphone industry by realizing a deal with Bose. She also released a video that was backed by the song “Run This Town”. It made her a leading name in the country since Bose is one of the most popular headphone brands among the youngsters.

Buick

Another video that made rounds on Instagram was Buick’s #SeeHerGreatness campaign. It featured other athletes including Aliyah Boston, Cameron Brink, Azzi Fudd, and Kiki Rice. It is women-centric initiative by Buick.

Iowa Cubs

Clark signed a deal with Iowa Cubs that had her bobblehead hitting the shelf. Her popularity had them selling out overnight.

Statefarm

Clark also inked major deals with the insurance company Statefarm. She appeared in a lot of advertisements owing to her people friendly reputation that she garnered overtime.

Goldman Sachs

The Iowa-born was next seen in an advertisement by the Goldman Sachs alongside UNC star Caleb Love. It focused on developing small businesses by providing them with greater access to resources.

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Clark has thus stamped her authority in the basketball world as well as in media. She has become a popular face for many brands and with her bright future in basketball, she can look forward to many more such brand deals.