Emma Koabel is making waves on the basketball court, but she’s also gained quite the following off it. With over 700,000 TikTok followers, she’s not just a star for the Duke Blue Devils—she’s also a social media sensation. But beyond her skills and online presence, fans are curious about her background. 

Koabel, currently a junior at Duke for the 2024-25 season, and is steadily making a name for herself. Last season, she appeared in all 34 games, knocking down key shots, including a career-best 13-point performance against NC Central.

She also made her mark beyond just scoring, earning a spot on the 2024 All-ACC Academic Team. But before her collegiate career took off, Koabel had already built an impressive resume representing Canada and dominating at the prep level. Here’s a closer look at her roots and journey.

What Are Emma Koabel’s NIL Deals as of 2025?

Emma Koabel isn’t just making an impact on the court—she’s also building her brand off it. As of January 2025, she has landed several NIL (Name, Image, and Likeness) deals, partnering with the Mamba & Mambacita Sports Foundation, PVL Sports Nutrition, and HEYDUDE Shoes.

The 5’11” guard’s first big deal came in December 2023 when she joined the Mamba & Mambacita Sports Foundation, which honors Kobe and Gigi Bryant by supporting underserved athletes. A few months later, in February 2024, she signed with PVL Sports Nutrition, a company specializing in high-performance supplements. Later that month, she announced a deal with HEYDUDE Shoes, promoting their collegiate collection on Instagram.

Which High School Did Emma Koabel Attend?

Emma Koabel comes from Port Colborne, Ontario, Canada, a small city near Niagara Falls. Before heading to Duke, she played high school basketball at Niagara Prep, where she quickly became one of Canada’s top young prospects.

Even at a young age, Koabel stood out. By 15, she was already on Canada Basketball’s radar, earning an invite to the under-17 national team tryouts. For her, that moment was unforgettable. “I was so thrilled, and I immediately told my parents. It was awesome,” she said. 

At Niagara Prep, she wasted no time making her mark in the Ontario Scholastic Basketball Association (OSBA). At Niagara Prep, she wasted no time making her mark in the Ontario Scholastic Basketball Association (OSBA). As a senior, Emma averaged 10.4 points, 3.4 assists, 3.7 steals, and 2.7 rebounds per game, establishing herself as one of the league’s best three-point shooters.

Her head coach, Dave Picton, had high praise for her confidence. “She is a player I trust to shoot the big shot, but more importantly, she trusts herself to shoot the big shot,” he said.

Koabel’s talent caught attention early on. In 2018, she led her team to a Canadian Junior NBA Championship and was named Tournament MVP. The following year, she helped her squad win a Juel Prep League Championship and earned spots on the First Team All-Star and All-Defensive Team.

By 2021, she was already making waves on bigger stages. She put up 14 points, seven rebounds, four steals, and two assists at the BioSteel All Canadian Games. That same year, she earned a spot on the U19 Canadian National Team, proving she was one of the country’s best young guards.

As Koabel’s high school career progressed, she knew she needed to push herself even further. That’s why she made the move to A.N. Myer for her OSBA program, a decision that played a huge role in her development.

“I knew it was the right move for me. Playing with older and more experienced girls was going to push me to be better,” she said.

The transition wasn’t easy. The competition was tougher. The training was more intense. But once she settled in, she thrived.

Her hard work paid off. The 5’11” guard showed she could knock down clutch shots, play tough defense, and lead her team. College recruiters took notice. When she committed to Duke, it was clear—Koabel wasn’t just another promising prospect. She was a future star.

What is Emma Koabel’s Net Worth and Salary?

Koabel’s exact net worth isn’t public, but her NIL deals suggest she’s earning well through sponsorships.

On the court, she continues to grow her game. With her basketball skills, NIL deals, and a rising social media following, Emma Koabel is a name to watch—both on and off the court.