Dawn Staley’s Investment in Unrivaled Has Nothing to Do With Money

As the highly anticipated Unrivaled league prepares to tip off on January 17, Dawn Staley’s decision to invest in this groundbreaking 3-on-3 women’s basketball league feels like a play with purpose. For Staley, it’s not just about the final score—it’s about creating a stage where women’s basketball can thrive on its own terms. So why would one of the game’s greatest minds back a venture like this? The answer, it turns out, goes far beyond the basketball court.

“I think it’s going to be a success,” Staley told Greensville News reporter Lulu Kesin, exuding her trademark confidence. But her belief isn’t tied to dollar signs. “I think it’s a great time because we’re in a great place where women’s basketball is wanted, we’re in demand,” she said. “I would have supported it without monetarily supporting it just because I am a fan and enthusiast of women’s basketball.”

For Staley, this isn’t just an investment in a league; it’s an investment in visibility and opportunity for women athletes. The league, which tips off on Friday, allows professional players to compete stateside during the WNBA’s offseason—something that’s been a long time coming.

Founded by WNBA stars Breanna Stewart and Napheesa Collier, Unrivaled provides a fresh platform for women to showcase their talents. Staley coached both players during the Tokyo 2021 Olympics, where they helped secure gold for Team USA. Her trust in their leadership is unwavering:

“I believe in people,” Staley said. “Napheesa was somebody that I coached and somebody that I know, and someone who works hard. She doesn’t take a play-off, so you know you can back people who are going to do whatever they need to do to make it successful.”

The eight-week season will feature six teams competing in Miami, with a custom-built facility serving as the stage for this innovative league. With over $35 million in funding secured—bolstered by names like Giannis Antetokounmpo, Michael Phelps, and Linda Henry—Unrivaled is positioned for a strong debut.

From Gamecocks to Game-Changers: Dawn Staley’s Protégés Step Into Unrivaled

Two of Staley’s former South Carolina stars, Allisha Gray and Aliyah Boston, are set to compete in the league’s inaugural season. Boston will play for Vinyl BC, while Gray joins the Lunar Owls BC. Watching her protégés step into this groundbreaking space is another layer of pride for Staley, who has long championed the growth of women’s basketball.

“It’s about time we had something like this,” Staley seems to suggest, as she continues to advocate for players to thrive without leaving U.S. soil. Much like a well-executed play, Unrivaled is built on timing, trust, and teamwork.

Unrivaled recently scored big with its Series A funding, raising $28 million from high-profile investors such as eight-time NBA All-Star Giannis Antetokounmpo, Linda Henry (Co-Owner/CEO of Boston Globe Media), Avenue Sports Fund, Marc Lasry, 23-time Gold Medalist Michael Phelps, and of course, Staley herself. Joining the investment pool are emerging voices like USC sophomore guard JuJu Watkins, reinforcing the league’s commitment to both experience and future talent.

The big question now is whether Unrivaled can live up to its transformative promise. With Staley’s visionary leadership and players like Aliyah Boston and Allisha Gray driving the action, the league seems poised for success. Much like a buzzer-beater that leaves fans in awe, Unrivaled is shaping up to be a moment that will be remembered for years to come.