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USA Today via Reuters

USA Today via Reuters

Dawn Staley’s loyalty and sense of belongingness with the South Carolina Gamecocks isn’t news. “This is where I’m supposed to be,” she had said months after her 3rd championship and momentary thoughts of retirement prior to the season. If there was any doubt left, the head coach has now doubled down on her sentiment, letting pursuers, if any, know she is here to stay.

During an interview following her historic $25.25 million contract extension with South Carolina, Staley was asked about a clause in her agreement. The contract, which runs through the 2029-30 season, guarantees her an annual salary starting at $4 million, with $250,000 yearly raises and a $500,000 signing bonus. However, one feature that caught the eye was a clause requiring Staley to pay a penalty if she leaves South Carolina for another coaching job before 2030—unless the offer comes from the NBA or WNBA.

When asked why the clause was important to have in the contract, the HC reveals it to be a give-and-take situation. “It was important for me to have a guaranteed contract, but in having that guarantee, you’ve got to give them something,” she says. But the program needn’t worry. For Staley adds, “I would never leave here to go take another college job.” 

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Joining the program in 2008, Dawn Staley has transformed Gamecocks into a national powerhouse across 17 seasons. Under her leadership, the team has captured three national championships (2017, 2022, 2024), made six Final Four appearances, and held a top-10 spot in the AP poll for 107 consecutive weeks—establishing herself as one of the greatest coaches in women’s college basketball history.

The 2x AP National Coach of the Year doesn’t consider it all to be her alone. She is grateful for the opportunities and the people around. Not even a higher role could persuade her. “I have the best of the best here. I really don’t have a passion for the next level. I don’t.”

This sentiment isn’t new for Staley. In a 2024 interview with USA Today, she expressed similar feelings about her role at South Carolina: “This is where I’m supposed to be. I’m doing what I’m supposed to be doing. I don’t think I’m supposed to be coaching in the NBA or the WNBA. This is real natural – like, natural.” She also admittedly acted upon it.

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Does Dawn Staley's refusal to jump to the NBA/WNBA make her a true sports icon?

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Dawn Staley is all in for genuinity. Hard to lure her away from the Gamecocks

With the resume she holds, recognition hasn’t evaded Dawn Staley through her career. Be it being called ’emerging face of women’s basketball’ about a decade ago, having Susan Rice excited over a meeting, or even have NBA teams approach her, the coach’s greatness has been notable. Accepting the latter of the lot would have added to her standing, but not if there was no genuinity to the intention.

“Nowadays there are people out there that are trying to strengthen their candidate pool and, you know, they gotta diversify the people that they’re speaking to,” Staley told Vanity Fair, speaking about rejecting offers from teams including Washington Wizards. “I don’t want to be a number. I don’t want to be a statistic.”

Staley had continued with the Gamecocks instead, signing an extension offering $3 million a year. She is proud of the program she has built, unyielding to hand it to just anyone. “You gotta white-glove this program,” she says. With an understanding the two parties here share, we might as well expect some more spectacles.

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Does Dawn Staley's refusal to jump to the NBA/WNBA make her a true sports icon?

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