Caitlin Clark and Gatorade: Know All About $22,000 NIL Landmark for Iowa Star

Iowa basketball player Caitlin Clark led the Hawkeyes to the National Championship game last year, stunning the collegiate basketball world. She won the Naismith, Wooden, and AP Player of the Year awards. Clark is presently averaging 29.5 points, 7.4 assists, and 6.9 rebounds per game, with Iowa sitting at 10-1 and in fourth place in the nation. Another historic season is undoubtedly in the works.

Gatorade has signed Caitlin Clark in a lucrative deal. This agreement represents the point guard for Iowa’s growing name, image, and likeness portfolio. Clark has been a sensation in the sport since her freshman year. She shot to national prominence this spring after leading the Hawkeyes to victory. In addition to her prior partnerships with Nike, State Farm, and Hy-Vee, Caitlin has recently joined Excel Sports Management. This agency represents notable female basketball players such as Arike Ogunbowale and Napheesa Collier in the WNBA.

Caitlin Clark seals the deal

Clark signed with Excel Sports Management, a dominant sports agency, before the season. This has further elevated her NIL game while she continues to break individual records on the court. In a video titled “You Can Too”, Clark announced that she has signed a NIL agreement with Gatorade, making her the only collegiate basketball player to do so along with Paige Bueckers of UConn.

As a gesture honoring Clark’s No. 22 jersey number, Gatorade will allocate $22,000 to the Caitlin Clark Foundation as part of the partnership. The foundation focuses on three crucial pillars for Clark: education, nutrition, and sport. It works to enhance the lives of youngsters and their communities.

Clark said, “This partnership is special because not only does Gatorade fuel the best athletes in the game, but they’re also committed to leading by example and giving back, which is what I strive to do every day. I’m honored to join such an iconic brand that has some of the most elite athletes in sports on their roster and can’t wait for what’s ahead.”

Read More: “Could Caitlin Clark Be Getting Bored With College Basketball?”: WNBA Coach Fetches Iowa Star for ‘Ultimate Decision’

Gatorade and NCAA athletes

Gatorade is proud of the elite athlete roster they have from the NCAA. Currently, only four collegiate players have NIL contracts with Gatorade. Paige Bueckers is from the University of Connecticut.

Shedeur Sanders, the quarterback for Colorado, and Nick Singleton, the running back for Penn State, are the other two collegiate players with non-exclusive contracts. Gatorade is excited to add Caitlin Clark to this list as they said, “We’re thrilled to be a part of Caitlin’s journey to greatness early in her career and look forward to building upon the incredible impact she’s already made.”

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