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LAS VEGAS, NV – JULY 7: Cooper Flagg #31 of the USA Basketball Men’s Team looks on during USAB Men’s Training Camp in Las Vegas on July 7, 2024 in Las Vegas Nevada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2024 NBAE (Photo by Juan Ocampo/NBAE via Getty Images)

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LAS VEGAS, NV – JULY 7: Cooper Flagg #31 of the USA Basketball Men’s Team looks on during USAB Men’s Training Camp in Las Vegas on July 7, 2024 in Las Vegas Nevada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2024 NBAE (Photo by Juan Ocampo/NBAE via Getty Images)
Cooper Flagg is making some real moves. On Monday, during the game between the Team USA for the Paris Olympics and the Select team, Flagg showed his true potential. He was completely unstoppable. He attracted all the spotlight despite playing against a team of superstars featuring Anthony Davis and LeBron James. One of the most memorable moments that will be etched in the viewer’s mind is when Flagg scored against the ‘Chosen One’. Since then, Flagged has garnered a lot of attention.
With all this attention, it is likely that Flagg might someday beat James Jr. in the NIL valuation. While there exists a possibility of him surpassing Bronny, chances of him not being able to achieve this feat also exist. If Flagg is able to capitalize on the right opportunities that might open up in the future, then the 17-year-old might be successful in trailing Bronny James.
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Cooper Flagg might surpass Bronny James’s NIL record
Flagg currently has an NIL valuation of $1.4 million. He is leading the college basketball NIL ranking and is positioned at 10th place in the NIL 100, as per on3.com. He had already given Bryce James a run for his money previously when he trumped him, surpassing him by $0.2 million. While Cooper is at the 10th place in the NIL rankings, Bryce is at the 16th. Apart from this, there are other reasons to point in the direction of Flagg surpassing Bronny’s $7.2 million worth someday.
Bronny was leading in the college NIL rankings and at one point he had an evaluation of $7.2 million. That has been the highest NIL valuation of any college athlete since the introduction of NIL on July 1, 2021. But it is to be noted that Flagg has not yet made his college basketball debut. He has an extensive four years ahead of him if he chooses to not get drafted in the NBA.

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SPRINGFIELD, MA – JANUARY 16: Cooper Flagg of Montverde (32) dunks the ball during the Hoophall Classic high school basketball game between Montverde Academy and Sunrise Christian on January 16, 2023 at Blake Arena in Springfield, MA (Photo by John Jones/Icon Sportswire via Getty Images)
Plus, he is under Jon Scheyer of the Blue Devils, who is certainly one of the most competent and emerging college basketball coaches. If Flagg plays his cards right then he might break Bronny’s unthinkable record. All he needs to do is keep performing well and utilize the national limelight that he is getting. Flagg not only schooled James Sr. but also showed his potential against other Team USA athletes.
Cooper Flagg shines against Team USA
Flagg scored against James and also took the match to overtime. Though Team USA trumped the Select Team in the end by a 74-73 margin, everyone was praises for the 17-year-old. Flagg fought a tough battle against Anthony Davis and hit a three-pointer over him. Flagg who is shorter than Davis by 2 inches and by decades in experience didn’t bow down easily.
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LeBron getting schooled by a youngster—what does this mean for Bronny's future?
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As per Fox Sports, Flagg also showed his potential against Jrue Holiday and Bam Adebayo. He hit a jumper against Holiday and made a layup against Adebayo. All this has made him deserving of the attention he has got. Flagg has previously also been a part of the Nike Hoop Summit 2024 where the aim is to develop a team to play against their best international peers.
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Therefore, Bronny’s record might be in danger. Meanwhile, Flagg has been giving consistent performances, all he needs is a good PR team and maintain his social media clout. Then he can be sure of signing lucrative deals with big brands just like Bronny did in his school and college years.
Stay tuned for more such updates, and to follow what Shaq’s ex-agent, Leonard Armato, has to say about the infamous Shaq-Kobe feud, Caitlin Clark’s Olympic snub, and more, watch this video.
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LeBron getting schooled by a youngster—what does this mean for Bronny's future?