Deals valuing near $2 million in NIL did not just come by for the Cavinder twins, Hanna and Haley. Through about 5 years of college, the duo has been known to do it all— averaging double digits and signing as many as 31 deals in a year. A better showcase of the same came as the two dropped a combined total of 29 points for Miami and switched gears in a blink. And let’s just say, they’re not playing around when it comes to their off-court game.

After their game against Georiga Tech, the twins took to Instagram to share a series of stories that would have one doing a double take. In one of the posts, both Haley and Hanna were decked out in their sleek black Miami basketball jerseys. Looking every bit the part of court queens. But here’s the twist—they weren’t just posing with a basketball. In their hands, they were gripping cans of Ghost Energy, the popular 18+ energy drink that’s been making the rounds in the fitness and gaming world.

The Instagram stories didn‘t stop there. The twins also had some behind-the-scenes moments to share. From hydration drinks to energy cans, the Cavinders were all in, showing off the brand lineup while keeping it effortlessly cool. Whether sipping on Ghost Energy or striking poses mid-dribble, the twins made it clear: they are not only athletes; they are also influencers who know how to keep their audience hooked.

It is a reminder that Ghost Energy‘s 18+ label is not so much a recommendation but a requirement to let anyone know that the drink serves a serious punch with caffeine levels. 

The Cavinder Twins were the first athletes to sign with the brand back in November. “They perfectly represent what it means to embody GHOST  – they play hard on and off the court, stay authentic,” Dan Lourenco, Founder and CEO had said. Well, no lie. Haley just stepped off the court having put up game-high 25 points, 3 rebounds, and 2 assists. Hanna, on the other hand, contributed 4 points with 5 rebounds and assists each.

In the game against SMU on January 25th, Haley had posted her season-high 32-point performance. She is currently averaging 18.8 points, 6.9 rebounds, and 4.7 assists while Hanna has seen an improved 6.8 points to previous year’s 3.8. This would be the Cavinder twins’ last college basketball season, but they have built a brand strong enough to sustain beyond.

Haley Cavinder and her sister from hoops to hustle

Haley and Hanna Cavinder are more than just ballers—they are building an empire of brands. First up, Under Armour. The sportswear giant signed them on as endorsers, and it‘s for good reason. Repping UA gear at practice or flashing their game-day looks, the Cavinders are bringing style alongside athleticism to the table.

And that’s not all; they also have their own beauty brand, Hustle Beauty. It’s all about confidence and keeping it real-just like them. From lip gloss to skincare, they serve products that scream bold and fearless. You can also find Hustle Beauty on LinkedIn, where the Cavinder twins share behind-the-scenes looks at their brand’s journey. It is filled with updates about new launches, empowerment messages, and a glimpse of their hustle as entrepreneurs.

And don’t forget Slate Milk. Cavinders spotted peddling that protein-packed beverage to align beautifully with their own athlete lifestyle; it’s all about the product and the message of fueling the body right to perform optimally. Do they know how the hustle!