Luka Doncic & Jayson Tatum Are Part of Michael Jordan’s Million Dollar Family – Here’s How

Jayson Tatum reverted to the NBA finals for the second time in the last three years to represent the Boston Celtics with all his power. While veterans and fans bank on him big time, the opponent league, Dallas Mavericks’s MasterCard Luka Dončić, can be one of the legitimate threats among many. Despite bearing the flag of two rival leagues, both the NBA bigwigs often get compared for their not-far-off star power and nearly similar career graphs. But they also possess another uncanny analogy to each other that you might not be aware of. They both don the Jordan Brand of Michael Jordan, marking their names under the global Jordan Brand athletes.

 Boston Celtics’s Jayson Tatum has been an avid promoter of the Jordan brand: Explained

Michael Jordan, the visionary inside and outside the court, embarked on a prodigious journey with his dream venture, the Jordan Brand, back in 1997. Starting with just five signed players, he took the ladder pretty high today with an entire generation of athletes backing it up relentlessly. The global family seats the name of Tatum and Doncic as well, and here’s how.

There are tons of sports moguls hailing from different countries and genres including Chris Paul, Derek Jeter, Zion Williamson, and Carmelo Anthony who has been paper loyal to the brand for a while. Joining their ranks, Jayson Tatum penned a deal with the $6 billion worth of the brand back in 2019. He flaunted the deal, releasing his debut shoe, Jordan Tatum 1 shortly after. During an October event of the brand emanating from Paris, Boston Celtics’ dearest Taco Jay spent some warm moments with the OG king of the brand, Michael Jordan. The duo even shared a hug as a sign of a business symbiosis.

Coming to another brass hat on the list, Luka Doncic, he has also started off his ride with the brand in the same year.

Dallas Mavericks sensation Luka Doncic’s happening dynamic with Jordan Brand: Explained

Jordan Brand’s most appealing feature lies in its knack for nurturing and honoring its connection with its long-time co-partners and grubstakes. When Luka Doncic joined to headline the marketing future of the brand, they were elated to announce him as another major coup in the family.

The Dallas Mavericks superstar had ditched a lot of other lucrative deals to ink a partnership with Jordan Brand. Although he wasn’t greeted with a signature shoe right away, unlike the case of most established stars like Chris Paul, Carmelo Anthony, etc, the brand had something more in the box for the MVP frontrunner.

The Luka 1, was accredited to Doncic in June 2022, marking him as the brand’s first European signature athlete. Recently the brand launched a high-tech third signature shoe for Doncic, paying tribute to his endless affinity for cars. Given that the deal will continue to be in force till late 2029, there are many more sneakers OGs to come in the way.

What’s your take on Luka Dončić and Jayson Tatum’s mutual connection with Michael Jordan’s brand? Let us know in the comments.