Michael Jordan Once Rejected His “Incredibly Marketable” Tag by Spilling Beans on Athletes’ Promotion: “You Don’t Have to Say It”

Michael Jordan’s  playing style and skills managed to enchant people worldwide. He became an instrumental force in increasing the league’s global reach. However, some mistake the lucrative deals to be the ultimate goal for success. However, His Airness revealed that it was still his game that made him the greatest basketball player.

Jordan is a legend who revolutionized the game of basketball. However, he left behind his persona as a brand to dish out important advice for future athletes. Let’s hear what the 6x NBA championship has to say.

Michael Jordan’s message for the future players

In an interview, Michael Jordan shared how some of the athletes forget about their role in the league. Speaking of the same, he elaborated, “I’m a firm believer that if you have a good game, your game is gonna say that, you don’t have to say it…And the whole promotional thing your game be your promotion and your marketing tool,”

With massive deals such as with Nike, he was the athlete who opened doors to opportunities for future players. Together with his agent David Falk, the legend built his own business empire. But that would not have been possible without his game. 

Some tend to forget that His Airness was known for his game and the skills he presented on the court. This was indeed his promotional tool. His championships with Chicago Bulls allowed him to thrive in his business. 

His message gave us an insight into how it was his game and hard work that helped him. However, it does not deny the fact he was one of the greatest businessmen and a promotional tool himself.

Michael Jordan is the brand himself

We cannot think about Jordan’s business career without his Nike deal. He was the first athlete to acquire royalties from the gross sales of his shoe line. With Air Jordan, his deal still remains one of the key elements that contributed to his $3.5 billion net worth.

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David Falk once noted how his Airness is an “incredibly marketable individual.” With all his promotion and the connection he had built with the fans, he was the brand himself. Even his memorabilia fetch millions at auctions. Do you agree with His Airness? Let us know in the comments below.

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