
via Imago
Credit: Imago

via Imago
Credit: Imago
Revered NBA player Kobe Bryant had a unique legacy. His speed was considered unrivaled on the court. And so was his venture in the sphere of business. One of the most successful deals was with Nike. The brand ensured that their campaign video featuring the Lakers legend should also be equally enthralling. Indeed, it was an iconic commercial.
Back in 2008, Kobe Bryant was portrayed to have jumped over a racing Aston Martin. Quite fascinating! Unfortunately, the stunt wasn’t performed by him. Still, it became quite a sensation among fans. And if it were in today’s world, we would have seen a million others hopping on the trend. But there was indeed someone who tried to impersonate Bryant’s iconic stunt. An old resurfaced video just brought the memories of the stunt. Let’s find out more about it.
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Kenny Smith’s parody of Kobe Bryant’s Nike commercial
NBA analyst Kenny Smith and the ‘Inside the NBA’ team decided to make a parody video of the same. Furthermore, instead of Bryant, the star of the video was Smith.

via Imago
Kobe Bryant answers questions during a press conference held at the Lakers training facility in El Segundo, Calif.. Thursday, July 15, 2004. Bryant chose the Lakers over the Clippers, remaining with the team he joined in 1996 at age 18 and later helped win three NBA championships. (Photo by Steve Grayson/WireImage)
He also attempted to jump over a racing Aston Martin. However, in this clip we see the 58-year-old get run over by the speeding car. Well, just like the original video, the stunt was not performed by Smith.
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In the same year, Kobe was interviewed by the team following his game against the Nuggets. And that’s when the parody clip was shown to the legend. Well, thanks to the computer-generated clip, it became a good source of laughter for the legend and the ‘Inside’ team.
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Kobe Bryant’s heroic attempt to jump over Aston Martin was not real
After his partnership with Adidas ended, Bryant joined hands with Nike in 2003. The partnership was quite successful. With Nike, Bryant launched his signature shoe line. This video campaign featuring Bryant was filmed to promote a pair of Nike Hyper Dunk editions. Again, thanks to the marketing team’s clever idea and the product itself, this was one of the best-selling editions.
However, the video was not real. A fan present at the shooting revealed, “I was fortunate enough to go on set and hang out with him. And that Aston Martin moment, although it was computer-generated”.
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Well if it were not for the ‘computer generated’ part, we would have asked you about who did it better. Still, we would like to know your thoughts. Do tell us in the comments below.
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