It’s a common playbook for NBA legends: after dazzling fans on the court, they pivot to conquering new markets off it. From Michael Jordan’s billion-dollar Nike empire to LeBron James’ media and investment portfolio, athletes are rewriting the playbook of post-retirement success. Enter Tracy McGrady, a basketball icon who’s now stepping into the spotlight not with a basketball, but with a brand that pays homage to his most legendary moment.

The former NBA player recently took to his Instagram to share the launch of his brand 13N35 in association with 88VIP which is a sub-brand of the famous Chinese commerce group, Ali Baba. “20 years ago I scored 13 points in 35 seconds and today l launched my brand 13N35-Thank you to everyone who has been inspired -I did it for You,” wrote McGrady as the caption of the story.

McGrady’s 13N35 brand, named after his legendary scoring burst, embodies his mantra of perseverance and peak performance. The brand was initially launched in 2022 in collaboration with Grant Haas of Haas Portman Family Office and CEO of Crave Charles Kim. The brand’s debut product was a bag that was smaller than a normal bag but larger than a fanny bag. Although it’s big enough to accommodate a change of clothes, it was designed to hold various items like a wallet, keys, and even a phone charger.

“There’s so much more that I can do. And on the business level is where I want to excel. We got a lot of great things brewing in the business world right now,” said McGrady. To understand the weight of ’13N35′ one must revisit December 9, 2004. With just 35 seconds, the Houston Rockets trailed the San Antonio Spurs by eight points.

This is when McGrady came in with outbursts that included a 4-point play through legend center Tim Duncan and a moving 3-pointer that helped his team win with 1.7 seconds to play. “We were down two, and the only thing I could think of was a three-pointer. I felt like anything I threw up was going in,” said McGrady in a post-game interview.

Before stepping into the entrepreneurial arena, McGrady enjoyed a stellar NBA career. In fifteen seasons, ‘T-Mac’ averaged 19.6 PPG, 5.6 RPG, and 4.4 APG. McGrady, a seven-time All-Star and two-time scoring champ, was selected to be in the Naismith Memorial Basketball Hall of Fame in 2017 due to his ability to dominate games.

With 13N35, McGrady joins a growing list of former NBA stars who have successfully shifted their on-court fame into global business ventures. This brand’s launch in China underscores his popularity and also serves as a reminder of his ability to captivate audiences. But what are the other business ventures of this NBA legend?

Other Businesses owned by Tracy McGrady

After retiring from an illustrious NBA career, Tracy McGrady explored various ventures. He worked as an NBA analyst for ESPN, sharing his insights with fans, and even pursued a brief stint in baseball for the Sugar Land Skeeters of the Atlantic League of Professional Baseball,  fulfilling a lifelong dream to pitch professionally. However, it is his entrepreneurial spirit that truly highlights his post-NBA journey.

One of McGrady’s notable ventures is the creation of the Ones Basketball League (OBL) which is a one-on-one basketball competition designed to provide a platform for undiscovered talent. It was launched in 2022 and reflected T-Mac’s passion for innovation in sports and his desire to give back to the basketball community.

Another one of his most prized brands is PrizePicks. PrizePicks is a Daily Fantasy Sports (DFS) website that offers betting on sports across numerous leagues. In most of the United States, it is now the closest legal substitute for authorized mobile sports betting and the biggest independently operated Daily Fantasy Sports (DFS) platform in North America.

A few of his other investments include Blue-04, Dasdak, SOLEcial, and Seven1 Sports Group and Entertainment. His ventures showcase his entrepreneurial acumen, proving that his impact goes far beyond his playing days. From sports to business, he continues to build a legacy rooted in vision and innovation.