Jasmine Jordan livened up the WNBA All-Star Weekend in Las Vegas with style. Michael Jordan’s daughter celebrated the ‘Jordan Family‘ with close friends. The celebration was amplified with Cincoro, Michael Jordan’s award-winning brand. But Jasmine was there for work. She welcomed the new additions to the Jordan Brand and also hosted several WNBA athletes in a star-studded party. She gave an insider view of the epic bash on Instagram. And it was a party Jordan-style.

His Airness‘ daughter is a big player in the Jordan Brand. As a field representative in the sports-marketing division, Jasmine has built close ties with the WNBA. The WNBA All-Star Game is one of the biggest events in her annual calendar.

Jasmine Jordan extends a warm welcome to new Jordan Family members

As a field rep in the Jordan Brand, Jasmine Jordan is forging her own path in the athletic world. She was at the WNBA All-Star Weekend 2023 in Vegas in an official capacity. The Las Vegas Aces hosted the exhibition for the third time. Jasmine and her team were at the event promoting the Jordan Brand’s 2023 additions.

Jasmine shared pictures and clips from the weekend with her 176k Instagram followers. She tagged people from the team as well as big names from the Jordan Brand. “Nothing Compares To Our Family,”?Jasmine captioned her Instagram post.?

The younger Jordan capped off the successful exhibition with her team and an amazing party. Cincoro tequila, which has won 23 awards in accredited spirit competitions as per CNBC, overflowed at the bash. Taking care of entertainment was rap goddess Bia. Jasmine’s followers got a small glimpse of that performance too in the post.

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She wined and dined with athletes, including Stefanie Dolson, Isabelle Harrison, Kiyomi McMiller, Aerial Powers, Jordin Canada, and Crystal Dangerfield. Peloton instructor Jess Sims was also with the group.

Jasmine fosters the Jordan Brand and WNBA relationship

Jasmine Jordan hyped the Jordan Brand in 2022’s WNBA All-Star exhibition as well. This year, she made it more prominent. The Jordan Brand Women’s Collective amped up its presence at the W AWS ’23 with a woman-centric line. MJ’s iconic logo featured in the WNBA All-Star uniforms and they rolled out a new line of footwear too.?

Jasmine is at the helm of this brand-building venture. She is determined to prove she’s not had everything handed to her on a platter by her dad. One of her passion projects is fostering the partnership between the Jordan Brand and the WNBA.?

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Jasmine was not the only one bringing star power to the exhibition. NBA icon Shaquille O’Neal stopped by the WNBA All-Star weekend to support the athletes and provide meme-worthy content.

As long as Jasmine Jordan is in charge, the Jordan Family will continue to take the WNBA and more female athletes to new heights. What do you think about the Jordan Brand’s venture into the WNBA All-Star Game? Share your opinions in the comments.