Shareef O’Neal’s connection to Reebok runs deep. His father, NBA legend Shaquille O’Neal, spearheaded a renewed partnership with the brand, and Shareef himself has been actively involved in the process. Recently, he contributed to the design and launch of the new ‘Engine A’ shoe. This very shoe gained significant attention when it was sported by Angel Reese. She wore it during her “Barbie Night” game against the Indiana Fever, further cementing its place in the basketball and sneaker world.

The 25-year-old proudly announced his role in the creation of ‘Engine A’ on social media. He showcased the shoe alongside his fit checks, signaling his enthusiasm for the project and its release. In his post, he shared his excitement with his 2.6 million followers through a collection of 9 photos. He even wrote, “I beeen missin but im just gettin back,” mixing the picture of the latest ‘Engine A’ along with a few photos of his fit check. And then imagine someone not ‘handling it with care’?

Recently, a video posted by his former LSU teammate, Eric Gaines, caught his attention. Gaines documented his unboxing of a pair of ‘Engine A’ shoes, sent to him by Reebok. The video shows the young lad struggling with the box. He then tossed it to the ground. He casually said, “Appreciate it Reebok.” This seemingly nonchalant act might not have sat well with the son of the Hall of Famer.

Shareef reposted Gaines’ video to his own Instagram story. He added a pointed comment: “Yessir, you ain’t had to drop them mfs like that tho twin.” Shareef’s disapproval was imminent. For him, the action was disrespectful. Given his investment in ‘Engine A’ and his family’s history with Reebok, his reaction is understandable. Well, considering how serious he is about his plans for the future, in the 1.7$ Trillion industry, it is too surprising to feel it hit personally.

Shareef O’Neal keeps the bigger picture in his sight

Shaquille O’Neal’s influence extends beyond basketball and his kids are forging their paths. Shareef O’Neal, despite facing open-heart surgery, is pursuing his fashion dreams. He has even teamed up with Fashion Nova, showcasing their menswear line.

Interestingly, Shaq wasn’t always a fan of his son’s fashion choices. Funny enough, he even often teased his son’s wardrobe. However, after the latter’s surgery, Shaq’s perspective shifted, and he asked his son to help “rebrand” Reebok. At the time, the Lakers legend admitted, “I know I always make fun of what you wear.” He entrusted his son with redesigning shoes and recruiting players who have embraced the challenge. He even confidently stated, “Reebok will be up there with the rest of these brands” by 2025.

Shareef’s passion for fashion is evident. “My whole family is big on fashion,” he once shared. He draws inspiration from creators who push boundaries. Interestingly, he enjoys blending high fashion with urban styles. “With my personal style, I like to be comfortable but stylish,” he explained. For Shareef, fashion is a form of self-expression, a way to connect with people.

Furthermore, the 25-year-old sees fashion as a long-term career. “A lot of NBA players, sometimes after their careers are over, they don’t really think about other things outside of basketball,” he observed. He’s determined to explore life beyond the court and Shaq has always encouraged his kids to think big. And who knows, when Shareef hangs his boot, he might be sitting next to the legacy of his father, if not for basketball, but for business.