When it comes to business, Shaquille O’Neal has come up with some of the most interesting ideas to market his ventures. The Big Chicken franchise, which was started with just 18 stores, is now on a goal to reach the 300 mark by 2024. This shows us how well Shaq has marketed this fast-food venture, and he will continue to make use of every special occasion to put his brand under the spotlight. So ahead of Mother’s Day, momma Big Diesel came up clutch to make the Los Angeles Lakers legend’s venture a highlight. 

Lucile O’Neal shared a wholesome video for Mother’s Day, which was posted on Big Chicken’s Instagram page. The 69-year-old shared, “Hey everyone. It’s Lucile, Shaquille’s mom. I want to send a word of gratitude and send a big hug to all the mothers out there on this Mother’s Day. Have a wonderful weekend and a Happy Mother’s Day again. God bless you.”

Shaq has used a lot of famous figures to endorse this multi-million business venture of his. However, when it comes to Mother’s Day, the only right option would be to rope in his mother. 

Big Chicken is spreading like wildfire all around America at the moment. The lip-smacking sandwiches, combos, and collaborations are fast food favorites now. They have around 20 units in Michigan alone, which shows how deeply they are covering America. However, would you be surprised to know that Lucile has played a big part in this? 

How did Lucile O’Neal indirectly influence the idea behind Big Chicken? 

The concept behind Big Chicken is to sell Shaq’s favorite childhood meals to people all around the world. Shaq loves the dishes that his mom cooks. The 7-foot giant would always munch on burgers or a snack before his game. So he wanted all of them to know how it felt to eat the dishes that his mother used to cook. 

The Big Chicken has mentioned on their website, “Big Chicken fuses O’Neal’s home-cooked childhood favorites with today’s trending flavors. From crispy chicken sandwiches and tenders to…crusted mac n’ cheese and hand-crafted ice cream shakes, each menu item tells a story all while offering guests an inside look into the life and personality of Shaquille O’Neal.” 

This concept might have turned into a reality due to Shaq’s brilliant business mind. However, it started with the home-cooked meals that Shaq used to be a fan of when he was a child. So without Lucile O’Neal, there wouldn’t have been Big Chicken.