It all started nearly six months ago when Shaquille O’Neal set his eyes on Tesla’s latest head-turner—the Cybertruck. But for Shaq, car shopping isn’t just about horsepower and gadgets; it’s about finding something that fits his massive 7’1″ frame. That’s when he turned to a California startup and they didn’t just meet his expectations—they crushed them.

But here’s where it gets interesting. Shaq didn’t just drive off into the sunset. He made sure the world knew who made it happen. “Hey, this is Shaq O’Neal. I’m suing Effortless Motors, because they did my s— right,” he joked on Instagram, showing off his beast of a Cybertruck. That shoutout turned into gold for Effortless Motors, drawing the attention of other big names.

One of the first to follow Shaq’s lead? WNBA star Candace Parker. In a recent YouTube video, Effortless Motors CEO Ahmed Abdelrahman hopped on FaceTime with Shaq, revealing Parker’s interest in getting her hands on a customized Escalade IQ 2025. “Candace Parker trying to get Escalade IQ 2025,” Abdelrahman mentioned.

And it didn’t stop there. The same video featured Zabien Brown, a rising star in Alabama’s Crimson Tide football team. The 20-year-old defensive back didn’t just want a flashy car; he wanted it done Shaq-style. “He’s getting a brand new 2025 GLE 53. So, not only is he getting a GLE 53, we are going to customize it for him,” Abdelrahman added on the video.

But really, Shaq’s relationship with Effortless Motors has been more than just business. Since their first meeting, he’s splurged on two Cybertrucks and even received a third as a gift. Add three more cars to the mix, and it’s clear Shaq isn’t just a customer—he’s their ultimate brand ambassador. But their collab didn’t stop there.

Effortless Motors took Shaq’s $127,700 Escalade to the next level

If there’s one thing about Shaquille O’Neal, it’s that his car collection is just as oversized as his personality. The man doesn’t just drive luxury—he reinvents it. From a custom two-door Lucid Air by West Coast Customs to some of the most exclusive rides money can buy, Shaq has always rolled in style. This time, he went all in on the 2025 Cadillac Escalade IQ—the first-ever all-electric version.

But here’s where it gets interesting: Shaq wasn’t about to settle for a stock model. This $127,700 beast needed something extra. So, he called in the big guns—Effortless Motors and Ballerz Inc.—to take things up a notch. And they delivered. The Escalade now sits on massive 26-inch Travis Scott-style Cactus Jack wheels, specially crafted by Forgiato Designs.

And that’s just the start. Shaq went for an all-black everything vibe—inside and out. The once-standard finish? Gone. Now, the sleek blackout look takes over, from the exterior paint to the plush interior. Effortless Motors knew exactly what they were doing, bringing Shaq’s vision to life with a bold, custom touch.

Now, the only question is: what’s next? If Shaq’s history with custom cars tells us anything, this won’t be the last jaw-dropping collaboration we see from this team.