
USA Today via Reuters
May 28, 2024; Dallas, Texas, USA; Shaquille O’Neal watches the game between the Dallas Mavericks and the Minnesota Timberwolves in game four of the western conference finals for the 2024 NBA playoffs at American Airlines Center. Mandatory Credit: Jerome Miron-USA TODAY Sports

USA Today via Reuters
May 28, 2024; Dallas, Texas, USA; Shaquille O’Neal watches the game between the Dallas Mavericks and the Minnesota Timberwolves in game four of the western conference finals for the 2024 NBA playoffs at American Airlines Center. Mandatory Credit: Jerome Miron-USA TODAY Sports
Recently, Shaquille O’Neal’s encounter with Donald Trump caused a lot of murmurs on social media. The event was UFC 314, where the Lakers legend also met POTUS and other luminaries, UFC’s Dana White, Joe Rogan, and Dave Portnoy. The equation with the Barstool Sports founder, Portnoy, is not as he previously made some personal comments about Angel Reese. But the recent conversation at UFC 313 was not about the Chicago Sky superstar.
Dave Portnoy said Shaq asked him about his stock market losses. “Yeah, he’s like, ‘You didn’t really lose 7 million in the stock market, did you?’ That’s what he said to me.” Portnoy suffered an initial loss of $7 million, which escalated to a staggering $20 million due to the current tariffs issue. “That’s what I don’t get to people acting. It’s like, he’s definitely lost way more than I did. I would think he acted like he didn’t.” As per the Barstool Sports founder, even Shaquille O’Neal has incurred some loss.
Due to the market’s downturn linked to these tariffs, reportedly more than $6 trillion in stock value was wiped out in just two days. The tariff war reached it’s peak when the administration slapped 145% tariffs on Chinese goods. So, how exactly did the NBA icon suffer the reported loss? There was an 8.8% drop in Apple’s shares, the biggest weight on the S&P 500. More than 90% of its manufacturing is based in China, one of the hardest-hit countries by the tariffs, according to an estimate from Citi.
ADVERTISEMENT
Article continues below this ad
View this post on Instagram
Shaquille O’Neal was one of the early investors in companies like Apple and Google. Not just this, even the retail market was hit where the Lakers’ legend operates. Sportswear retailer Lululemon down 10% and Nike fell about 12. We know Nike is the leader in sportswear, but Shaq is the President of basketball for Reebok. Although the data is not provided, if the market leader in the Swoosh is suffering a loss, one can understand its effect on other competitors.
ADVERTISEMENT
Article continues below this ad
Shaquille O’Neal continues to revive a once-bankrupt company
Back in 2016, JCPenney was already in trouble. The company, co-owned by Shaquille O’Neal, was drowning in $4.8 billion of long-term debt. They sold their massive Plano, Texas, headquarters for $353 million in 2017 to reduce some of the debt. But as you can read the amount, there was a vast difference. By May 15, 2020, JCPenney had no choice but to file for Chapter 11 bankruptcy protection.
What’s your perspective on:
Can Shaq's investment magic turn JCPenney around, or is it a lost cause?
Have an interesting take?
With 846 stores and 85,000 employees, the retailer scrambled to stay afloat. But the issue is not past them. The retail giant is still recovering from its bankruptcy crisis, and things aren’t looking easy. A company spokesperson confirmed that JCPenney will close eight more locations this year, adding to the more than 200 stores that have shut down since it filed for bankruptcy five years ago.
ADVERTISEMENT
Article continues below this ad
Still, Shaq isn’t backing down. As the second-largest shareholder in Authentic Brands Group—which owns a 16.6% minority stake in JCPenney. He’s deeply invested in its revival. He already has partnerships with several brands under Authentic’s umbrella, including Reebok and JCPenney itself. Interestingly, the retailer has long been a key supporter of Shaq’s philanthropy.
Through initiatives like ‘Shaq-to-School’ and ‘Shaq-a-Claus,’ JCPenney has frequently donated gift cards to the Boys & Girls Club, helping kids in need. If the reports of the 4x NBA champion losing money are real, then he would wish for a Shaq-a-Claus to turn his portfolio from red to green.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Can Shaq's investment magic turn JCPenney around, or is it a lost cause?