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via Getty

via Getty

From The General, Icy Hot, Epson printers, Papa John’s, and Home Depot, Shaquille O’Neal has worked with these brands for the longest time. And the commercials too are iconic and make anyone chuckle. After all, the Lakers legend proudly added Film Director under his Instagram bio. During the holiday season, Shaq is back with another brand that he has worked with since the ’92-’93 season and we can certainly say things got a bit fiery.

When I get in the kitchen, you know it’s gonna be 🔥 🔥. #ad.” The 4x NBA Champion revealed his latest commercial with none other than Pepsi, but why was he in the kitchen? As per the video, Shaq and other bakers had a very important task of creating a gingerbread masterpiece.

The 7 foot 1 phenom knew how to make holidays even more exciting. “I’m attempting my most ambitious creation yet Pepsi Zero sugar gingerbread.” He has a new moniker when he is cooking, “They call me GBOAT.” Don’t stress, it means the “Greatest Baker Of All Time.”

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Throughout the video, he mocked fellow contestants. And even cursed out a young fellow, James. Shaquille O’Neal mixed a few real ingredients that people use for making gingerbread. Later, he added, “baking soda.” In reality, he added a regular zero-sugar Pepsi instead of baking soda. The LSU Alum, finally, would place his dish in the oven, but even that didn’t go as planned. Or did it?

With 10 seconds left on the clock, the poor lad, James thought of putting out the fire instead of presenting his final dish. That’s where Shaq sneaked in his masterpiece.”Pepsi Zero sugar gingerbread mini get yours while mini supplies last.”

The video ended with his meme-worthy smile, as he was proud of his creation. Currently, the brand PepsiCo has a value of $233 billion, and working with Shaq since his Orlando Magic days.

 

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Shaq in the kitchen—Is he the GBOAT or just a marketing genius with a spatula?

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I’m tired of hearing about money, money, money, money, money. I just want to play the game, drink Pepsi, wear Reebok.” After signing a seven-year contract for $121 million and leaving Orlando Magic, people concluded it was for monetary reasons. But during the press conference as the latest Lakers superstar, made it clear, with his affiliations with Pepsi and Reebok, about his goals.

Shaquille O’Neal turned into a salesman to spread joy

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The “ambassador of fun” during his partnership with the $40 billion worth company did something exciting. The Big Aristotle turned into a salesman, handing out packets to kids at a Walmart store in Miami. People who expected the 4x NBA Champion’s arrival donned Miami Heat jerseys and Reebok sneakers. But what was the event?

In partnership with Hersey, Shaquille O’Neal launched a new line of gummies called Shaq-A-Licious. During the launch, six flavors were introduced, and Shaq had an epic time getting into one of his most anticipated jokes. “You can bite my head off.” About the partnership too, and the TNT analyst was very clear.

“Hershey’s approached me and it took months of coming up with the characters and flavors. We went to the Hershey factory in Pennsylvania and it’s something fun.” 

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That’s why multi-billion brands trust Shaquille O’Neal and his marketing skills. The primary reason why Pepsi has continued to work with him ever since his rookie year in the NBA.

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Shaq in the kitchen—Is he the GBOAT or just a marketing genius with a spatula?